Position Summary
The role of a Senior Buyer, Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation). This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.
Key Responsibilities
- Ownership and management of campaigns.
- Independently negotiate media campaigns directly with sales representatives.
- Develop a media schedule that satisfies campaign parameters and brand objectives.
- Execute all relevant revisions to the media buy.
- Explore promotional or value-added opportunities where applicable.
- Negotiate compensation as required. Proactively advise the team of any variations to execution of media plans.
- In partnership with the media planning team address market concerns, timing, and brand attribution.
- Develop a media schedule that satisfies campaign parameters and brand objectives.
- Prepare and present pre-buy/post-buy reports. Conduct third party audits as required. Upload media buys and track changes with a high level of accuracy.
- Responsible for solving and clearing billing discrepancies/queries, and managing the Budget Control reports (BCR) in a timely manner.
- Request submissions for upcoming campaigns from media partners. Ensure clear communication with the planning teams (i.e. involvement in briefs).
- Prepare market analyses. Provide guidance and direction to the planning teams on buying conditions.
- In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
- Assist with training junior employees on tools and processes.
- Act as a resource for Assistants and Buyers on questions/concerns regarding complex requests. Proactively assist with the preparation of media Point of Views (POVs).
Desired Skills & Experience
- Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred.
- Minimum two (2) years’ experience in media investment.
- Previous experience buying in major markets, national networks and specialty. Ability to negotiate effectively.
- Strong learning agility, with a passion for continuous development. Client service oriented.
- Strong analytical and financial acumen. Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy. Ability to work well and multi-task.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to work collaboratively as well as independently. Experience presenting is an asset.
- Ability to develop and foster relationships with media partners. Ability to train and motivate junior employees.
- Proficient with media research tools. Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).
UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including the following in Canada: BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and Hershey. UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years. For more information, please visit umww.ca.
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com.
