EQ Bank | Equitable Bank
Specialist, Marketing Audience Enablement & Analytics
Be an Early Applicant
Build, segment, and activate audiences in Salesforce Data Cloud and Marketing Cloud; support campaign QA and launch readiness; attribute leads by acquisition channel; monitor campaign performance and contribute to reporting and insights; coordinate between marketing, analytics, lifecycle marketing, technology, and finance to improve martech processes and execution.
Join a Challenger
At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. Through PC Insurance and ACM Wealth Management, we also offer insurance and alternative asset management.
We've been at this since 1970, challenging the conventions of traditional finances with smarter, faster, and more connected experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help build a better financial future for Canadians and the businesses that power our economy, this could be your next big opportunity.
We can’t wait to get to know you!
The Work
Responsible for supporting the execution of PC Insurance’s marketing measurement approach and enabling the effective use of customer audiences across our CRM platform (Salesforce Data Cloud and Marketing Cloud) and digital marketing channels. This role supports audience segmentation, campaign activation, and performance reporting, while acting as a connection point between marketing, analytics, and lifecycle marketing teams to ensure customer data is translated into accurate targeting, consistent execution, and measurable outcomes.
The Core Responsibilities!
- Audience segmentation and targeting.
- CRM and CDP audience activation.
- Campaign enablement and QA.
- Lead source attribution and acquisition channel segmentation.
- Marketing performance reporting.
- Collaboration with lifecycle marketing and analytics partners.
- Process optimization within the martech ecosystem.
- Build and activate audience segments within Salesforce Data Cloud and Marketing Cloud, in support of CRM and paid media partners.
- Identify and segment audiences by acquisition channel and lead source, enabling lifecycle marketing managers and digital media partners to act on CRM data effectively.
- Support campaign QA and launch readiness across CRM channels.
- Monitor campaign performance and contribute to reporting and insight development within an established measurement framework.
- Coordinate with analytics and marketing partners as a primary point of contact; engage technology and finance teams as needed.
- Continuously refine audience builds and operational processes to improve execution quality and efficiency.
Let's Talk About You!
- Demonstrable hands-on experience with Salesforce Data Cloud (CDP); this is the core platform requirement for the role.
- Working knowledge of Salesforce Marketing Cloud, with the ability to build and activate audiences across CRM channels.
- Understanding of CRM strategy and lifecycle marketing principles.
- Familiarity with lead source attribution and the ability to identify and segment audiences by acquisition channel, in support of paid media and lifecycle marketing partners.
- Strong communication skills with the ability to collaborate across marketing and analytics teams, and work effectively with technology and finance stakeholders as needed.
- Experience with analytics and reporting tools such as Tableau, Google Analytics, or Adobe Analytics; candidates with strong Salesforce platform expertise but limited experience in these tools are encouraged to apply.
- Ability to interpret campaign performance data and contribute to reporting within an established measurement framework.
- Post Secondary education in a related field
What we offer [For full-time permanent roles]
💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Professional development and comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Equity, Diversity & Inclusion
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
EQ Bank | Equitable Bank Toronto, Ontario, CAN Office
30 St Clair Avenue West, Suite 700, Toronto, Ontario, Canada, M4V 3A1
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