Specialist, Digital Content

The Opportunity

As digital content specialist at Sonnet, you’ll be part of a collaborative, forward-thinking team that’s shaping the future of insurance. 

You’ll work across disciplines – UX, product, marketing and CRM – to craft clear, compelling and user-centered content that informs, engages and converts. 

Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence.

Note: This isn’t marketing position – it’s a content design role.  You’ll be working within a product team and a firm understanding of UX heuristics is essential. 
Candidates with experience in the Canadian property and casualty (P&C) insurance industry, crafting French-language UX copy and building agentic content workflows are strongly encouraged to apply.

• Collaborate with cross-functional teams to deliver multi-channel content solutions
• Ensure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goals
• Think strategically – connecting content deliverables to broader business objectives and user needs
• Apply UX writing and content design principles to improve how customers purchase insurance online
• Create content for product and landing pages and publish the pages to our website using Adobe Experience Manager, our CMS

• Work closely with design, user research, product, marketing, development and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer-focused

• Create content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retention
• Use words to design intuitive features and flows that help users achieve goals with minimal friction
• Deliver microcopy for in-app flows and complex forms that’s clear, consistent, accessible and aligned with UX best practices
• Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals
• Craft newsletter and email copy that converts, retains, educates and entertains our audiences
• Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences

What You Bring 

• A minimum of 2–4 years professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance)
• Bilingualism in English and French is an asset
• Proficiency with Adobe Experience Manager and an ability to learn new tools quickly
• Experience in the Canadian auto and home insurance industry is a strong asset
• A strategic mindset with a passion for solving user and business problems with content
• Deep skills in optimizing content for SEO and GEO
• A portfolio that proves your ability to apply content solutions  and systems thinking to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emails
• Experience using tools, such as Google Gemini, to build or interact with agents to refine workflows and streamline content creation
• Deep understanding of web accessibility standards and inclusive writing practices
• Experience working in Agile environments; familiarity with tools like Jira and Figma 
• Comfortability with ambiguity, strong collaboration skills and a customer-first mindset

This is a hybrid role. The successful candidate will work in office on Tuesdays, Wednesdays, and Thursdays and may be based out of either our 351 King Street East, Toronto office or our Montreal office, depending on their location.

Salary Range: $59,300 - $109,200

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success. 

What’s in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents 
• Wellness and recognition programs 
• Discounts on products and services

Go ahead and expect a lot — you deserve it.

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

#LI-Hybrid