Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
The Role
As a Senior Solutions Engineer, you will play a critical role at the intersection of data, technology, and customer impact. You will lead the design and delivery of scalable, reliable, and high-impact technical implementations for our enterprise clients.
Working with diverse and complex datasets across industries, you’ll build and optimize end-to-end analytics solutions that directly influence how customers engage with the Forma platform. You’ll partner cross-functionally to identify opportunities, scope high-value solutions, and deliver outcomes that drive measurable business impact.
This is a highly visible, client-facing role that combines hands-on technical expertise with strategic thinking.
What You’ll Do
- Lead strategic technical engagements with enterprise clients, guiding solution design for complex business challenges using the Forma platform
- Design, build, and optimize scalable data architectures, pipelines, and workflows (e.g., PySpark, Databricks)
- Translate business requirements into robust, production-ready data solutions
- Design and deliver custom code and customer-specific integrations to extend the Forma platform for unique client requirements
- Partner with Professional Services to extract, transform, and analyze client data to optimize incentive compensation and sales performance strategies
- Collaborate with Product, Engineering, and Customer Success to deliver high-quality, actionable datasets and insights
- Drive improvements in data infrastructure, performance, scalability, and reliability
- Identify opportunities to standardize and productize repeatable solutions
- Mentor and support junior team members; contribute to internal best practices and knowledge sharing
- Act as a trusted technical advisor to both internal and external stakeholders
What We’re Looking For:
Required
- 5+ years of experience in a technical role such as Solutions Engineer, Analytics Engineer, Data Engineer, or Sales Engineer
- Strong proficiency in Python and SQL, with experience writing efficient, production-grade code
- Experience with modern data lakehouse architectures (e.g., Databricks, Snowflake) and a solid understanding of performance and cost optimization
- Experience building and maintaining scalable data pipelines and workflows
- Strong customer empathy and a passion for delivering user-facing data products
- Excellent communication skills, with the ability to explain complex technical concepts to non-technical stakeholders
- Proven ability to operate in a fast-paced, cross-functional environment and manage competing priorities
- Strong problem-solving skills with a solution-oriented mindset
- Demonstrated curiosity and commitment to continuous learning
Nice to Have
- Experience with machine learning, predictive analytics, or optimization models
- Familiarity with BI tools (e.g., Tableau, Looker, Power BI)
- Experience with cloud platforms (AWS, Azure, or GCP)
- Experience integrating with Salesforce or working with financial / sales data
- Prior experience in ICM (Incentive Compensation Management), SPM (Sales Performance Management), or sales operations
What Success Looks Like:
After 30 Days:
- Develop a strong understanding of Forma’s platform, including client-facing features, data flows, and core use cases
- Build working knowledge of our data architecture, repositories, and tooling (e.g., Databricks, S3, GitHub)
- Establish relationships with immediate team members and key cross-functional partners (Product, Engineering, Customer Success)
- Begin contributing to scoped technical tasks and internal data workflows with guidance
- Begin building context on customer implementations, common challenges, and solution patterns
After 60 Days:
- Participate in client engagements and internal solution discussions, building familiarity with customer needs and communication patterns
- Independently execute well-defined technical tasks with high quality and reliability
- Collaborate with cross-functional stakeholders to understand requirements and translate them into technical solutions
- Begin contributing to medium-complexity data pipelines, transformations, or analyses with guidance
- Begin identifying opportunities to improve existing implementations or workflows
After 90 Days:
- Actively contribute to client-facing conversations, providing technical input and solution recommendations
- Independently scope, design, and implement data solutions for customer use cases
- Own delivery of medium-complexity solutions end-to-end with minimal guidance
- Demonstrate strong problem-solving and sound technical judgment in ambiguous situations
- Proactively identify and drive improvements in data workflows, performance, and scalability
- Begin establishing credibility as a trusted technical partner to internal teams and customers
Long Term:
- You consistently deliver high-quality, scalable solutions that drive measurable customer outcomes
- You become a trusted advisor to clients and internal stakeholders
- You identify opportunities to improve processes and influence product direction
- You elevate the team through mentorship and technical leadership
Additional Job Info:
- This position is for an existing vacancy
- Salary range: $110K - $150K CAD
Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success.
Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.
Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.
Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.
Our Values:- Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
- Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
- Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.
Use of AI for Recruitment
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Our commitment to you:Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
We thank all candidates for their interest however only qualified applicants will be shortlisted.
Forma.ai Toronto, Ontario, CAN Office
1 Yonge St, Toronto, Ontario, Canada, M5E 1E5
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