At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it’s cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 27,000 schools across North America trust KEV to manage over $8 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It’s how we help schools stay compliant, reduce risk, and focus on what matters most, student success.
Backed by Five Arrows, the PE arm of Rothschild & Co., KEV is investing more than ever to support K–12 in a world of tighter budgets, rising scrutiny, and fast-changing tech. We’re headquartered in Toronto, with offices across North America.
If you’re excited by the idea of building tech that protects schools, empowers finance teams, and improves education through better systems, KEV is the place for you.
About the RoleThe Marketing team is integral to KEV’s success, driving growth and brand visibility through collaboration and deep expertise. We partner across the organization to deliver scalable programs, compelling stories, and operational excellence and we’re building a team that thrives on creativity, agility, and a shared commitment to impact. We are seeking a seasoned, strategic, and results-oriented Senior Manager, Content to lead our content efforts and accelerate our growth across North America. Reporting directly to the SVP of Marketing, you will play a pivotal role in generating engaging content with laser-focused messaging for the public-school districts across the US and Canada.
You will lead content efforts leveraging contract resources and the latest tools to generate high-quality, engaging content with the right messaging for our target customers. Your efforts will directly contribute to achieving ambitious goals of growing our business by 3X+ over the coming 5 years, with growth coming from new and existing accounts.
How You’ll Contribute- Strategically develop and execute comprehensive content programs to increase awareness, pipeline, and revenue, specifically in the K-12 public education market
- Build highly effective lead nurturing content uniquely aligned to the school district purchasing cycles
- Lead and manage a network of contract resources to generate world class content
- Create the content to fuel impactful multi-channel marketing campaigns, targeted ABM programs, digital marketing efforts, website optimization, and high-value educational industry events
- Collaborate seamlessly with Sales, Account Management, Product Management, and the broader Marketing team to ensure strategic alignment, ongoing feedback loops, and optimized outcomes
- Efficiently allocate and manage budget, maximizing ROI and pipeline growth by leveraging tools and offshore resources
- Continuously test and scale new content formats working the demand generation to scall the winners
- Develop creative, customer-centric acquisition and nurturing content tailored to both new prospects and existing district partners
- Work with the broader marketing team to understand what content drives key performance indicators, including awareness, MQLs, SQL conversion rates, pipeline velocity, and closed revenue, specifically relevant to educational technology adoption
- Utilize data-driven insights to refine content strategies, optimizing performance and informing executive-level decisions
- Ability to create brand templates and guidelines
- Responsible for ensuring all websites, ads, campaigns, sales decks, and other collateral meet KEV Groups brand guidelines
- Thoughtfully manage and optimize content budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives
- 8+ years of progressive marketing and content experience, including at least 3 years in content within B2B SaaS
- Direct experience in marketing or selling solutions into the education or government sectors is highly preferred
- Demonstrated success in creating content to drive substantial pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales
- Proven expertise in creating content to fuel multi-channel campaigns, ABM strategies, digital marketing initiatives, and event-driven programs
- Track record of working with a network of contractors, offshore resources, and tools to produce high quality content with an owner mentality with respect to the budget and quality
- Demonstrated ability to collaborate cross-functionally, particularly with sales and account management teams, to measure and continuously optimize content performance
- Creative mindset combined with entrepreneurial, proactive, and results-oriented execution abilities
- Detail-oriented and committed to continuous improvement and optimization
- Exceptional ability to manage and hold 3rd party teams accountable
- Strong collaborative skills, with the ability to effectively communicate across diverse departments and executive leadership
- Competitive compensation – We believe in rewarding great work with fair, competitive pay.
- Meaningful benefits– Because your well-being matters; both at work and at home.
- Retirement Savings Support – We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
- Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
- Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.
- Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
- Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.
Salary range: $120,000 - $160,000.
Why You’ll Love Working at KEV
- Make a real difference every day – At KEV, your work supports children, parents, and schools across North America. We don’t just build software, we create solutions that simplify lives and strengthen communities. Our mission is rooted in impact, and every team member plays a vital role in shaping the future of K-12 education.
- The KEV Way – At KEV, you’ll never feel stuck in the status quo. You’ll be part of a team that’s constantly questioning, improving, and innovating—always with one guiding focus: How does this help our schools and the students they serve? It’s a culture that challenges you to do your best work while reminding you why it matters.
- Grow with us – We’re scaling fast, and so are our people. At KEV, you’ll have real opportunities to learn, develop, and shape your career. Whether advancing in your role or exploring a new path, you’ll be supported every step of the way.
- Work alongside excellence – You’ll be part of a team with integrity who treat their colleagues with respect. who are accomplished but humble, collaborative but accountable. It’s a place where you can do your best work while feeling supported and inspired by the people around you.
- Celebrate Community and Culture – At KEV, we connect, recognize, and celebrate our people. Join Club KEV for team-building fun, hear directly from customers in our Voice of Customer Series, stay aligned with Monthly Townhalls, and be inspired by the KEVite Awards, where top contributors are recognized by their peers.
This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by an individual joining the KEV team in this or any other capacity.
KEV Group is pleased to accommodate individual needs in accordance with the Accessibility of Ontarians with Disabilities Act, 2005 (AODA), within our recruitment process. If you require accommodation at any time throughout the recruitment process, please speak with Human Resources or the hiring manager.
KEV Group is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.
Visit our website for more information and details about working at KEV.
