Senior Manager, Brand Marketing

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

We’re looking for a Senior Manager, Brand Marketing to own and scale Relay’s content marketing and social strategy. You’ll bring strategic storytelling, creative instinct, data-driven decision-making, and an audience-first approach to help define how Relay shows up for our customers and prospects. You’ll build and manage a high-performing team that drives brand awareness, organic traffic, and brand reach—while deepening audience engagement through our owned channels.

As a cross-functional connector, you’ll partner with product marketing, performance marketing, and design to bring cohesive storytelling to life across the customer journey. You’ll collaborate with Relay’s leadership team to shape how content marketing fuels business growth, from building awareness and brand affinity to driving education, trust, and lead generation. You’ll shape Relay’s voice in the fintech space, turning insights into stories that inspire, educate, and build trust with small business owners. You bring curiosity, creativity, and resilience to everything you do – balancing strategic vision with hands-on execution, blending data with intuition to drive meaningful growth, and thinking beyond the playbook to bring bold new ideas to life. And above all, you’ll champion Relay’s mission, values, and voice, serving as an internal storyteller and educator who brings our brand to life.

Please note that we are a hybrid environment and choose to collaborate in the office three days a week (Tues-Thurs)

• Own and evolve Relay’s content and social strategy, defining the long-term vision for how we engage audiences, drive AEO/SEO results, generate high-quality leads, and differentiate our brand through world-class storytelling and education

• Build scalable systems and frameworks for content, social, and creative execution, ensuring teams have the tools, processes, and structures needed to deliver impactful work efficiently

• Lead the ideation and development of flagship content marketing initiatives—such as research reports, educational programs, and content series—that position Relay as a thought leader and deepen our relationship with small business owners

• Lead and mentor a talented team of marketers (including Content Marketing Managers and Social Media Manager), helping them grow their craft, set strong strategies, and execute with excellence

• Define and track key metrics to measure brand and content performance, championing a data-informed culture

• Lead major brand and content projects from concept through delivery, managing timelines, stakeholders, and priorities to bring complex, high-impact initiatives to life

• Stay ahead of cultural and market trends, continuously identifying new opportunities for differentiation through content formats, platforms, and storytelling approaches

• You have 7+ years of experience in brand and/or content marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment

• You’re a strategic, big-picture thinker who can translate creative vision into scalable systems, frameworks, and measurable outcomes

• You have a proven track record of building and scaling content and social functions, balancing creativity with data-informed decision-making

• You’re a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership

• You’re an organized and detail-oriented project manager who can oversee multiple complex initiatives while balancing strategic oversight with operational excellence

• You have a deep understanding of brand storytelling and how to build connection, trust, and credibility with audiences over time

• You have deep experience managing agencies, freelancers, and cross-functional teams

• You have a background in developing content to support brand campaigns, thought leadership reports, or large-scale editorial programs

• You have experience working with brands that focus on small business owners/creators/entrepreneurs

• You have led creative projects that span multiple formats (written, visual, video, live)

• You are familiar with marketing analytics, brand tracking, or content performance reporting tools

• Stage 1: A 45-minute Google Meet video call with a member of the Talent team

• Stage 2: A 60-minute Google Meet video call with the Director, Brand

• Stage 3: A 60-minute in-person interview with a member of the Leadership team

• Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our Marketing team

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $144,000 - $176,000

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $160,000. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it. 

• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.

• You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about  stepping into the unknown and navigating new terrain to create something better alongside your team. 

• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself. 

• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

• You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.

• You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.

What’s Important to Us:

Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.

Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn.