The Senior Manager of Content Marketing will lead a team to create impactful content and develop strategies across various channels, focusing on engagement and business results.
At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.
As Senior Manager, Content Marketing you’ll lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.
You’ll develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education.
You’ll partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results.
Here's how you'll make an impact:
- Content Strategy & Execution
- Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle.
- Create and oversee high-quality content across web, blog, email, social, and in-product channels that builds awareness and drives adoption.
- Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
- Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing.
- Cross-Functional Collaboration
- Partner with Product Marketing to translate product value into compelling stories and educational resources.
- Work with Lifecycle and Product teams to create personalized, journey-based content that nurtures activation, conversion, and retention.
- Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats.
- Measurement & Optimization
- Track and analyze content performance to understand impact on awareness, engagement, and conversion.
- Continuously test and refine messaging, topics, and formats based on data and audience insights.
- Maintain a consistent brand voice across all touchpoints that reflects Wave’s approachable, confident, and empowering tone.
You'll thrive here if you have:
- Have 7+ years of experience in content marketing and brand storytelling—ideally within SaaS, fintech or a product-led company.
- Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human, clear, and useful.
- Have strong SEO and content performance chops—you’re as comfortable with keyword strategy as you are with creative direction.
- Understand how content connects across the funnel—from awareness to activation to advocacy.
- Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus.
- Have empathy for small business owners and a passion for helping them succeed
At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here!
Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing [email protected]. We will work with you to meet your needs.
Please note that we use AI-assisted note-taking in interviews for transcription purposes only. This helps ensure interviewers can remain fully present and engaged throughout the discussion.
This advertised posting is a current vacancy.
Top Skills
Email Marketing
Seo
Social Media
Video Production
Wave HQ Toronto, Ontario, CAN Office
155 Queens Quay E, Toronto, Ontario, Canada, M5A 0W4
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