Product Marketing Specialist

About Q4

At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life. 

Q4 is charting a bold new path for investor relations as the first AI-driven IR Ops Platform, providing everything an IR team needs to succeed on a single, powerful platform. The Q4 Platform enables public companies to attract, manage, and understand investors - all in one place. Over 2,600 customers, including many of the most respected brands in the world, trust Q4 to help drive premium valuations for their companies. Only Q4 offers a tech stack holistically designed to equip IR teams with data, insights, and smart workflows that power remarkable outcomes. Learn more at q4inc.com.

We hire smart, curious, and talented people to push boundaries, reimagine what’s possible, and turn challenges into opportunities. All while keeping the needs of our clients at the heart of everything we do.

Come grow with us!

The role:

The Product Marketing Specialist will be a key member of the Marketing and Communications Team, reporting to the Senior Product Marketing Manager. Combining strong communication skills with strong technical aptitude the Product Marketing Specialist will support the GTM efforts to grow revenue and adoption of our key solutions.

Responsibilities:

• Support Go-to-Market (GTM) Strategies: Assist in the development and execution of GTM strategies for products and services by collaborating closely with product management and business units.
• Market & Competitive Analysis: Conduct market research and competitive analysis to provide insights that guide product development and positioning.
• Collaborate on Marketing Initiatives: Work with product managers and marketing teams to create training materials for sales channels and contribute to digital campaigns, events, and other key marketing initiatives.
• Maintain Competitive Landscape: Help develop and update the competitive landscape to provide sales and product management teams with insights on industry strengths and weaknesses.
• Feature & Service Insights: Gather and analyze customer feedback and market data to provide insights that support product roadmap planning and strategy.
• Sales Enablement: Collaborate with sales enablement teams to develop training materials and assessments aimed at improving the sales and client experience.
• Assist in Pricing & Packaging: Support the development of pricing and packaging strategies for products and services through market analysis and competitive benchmarking.
• Content Development: Assist in creating thought leadership content for external publications, speaking engagements, and professional networking opportunities within the industry.
• Cross-Functional Collaboration: Work with cross-functional teams, including sales, marketing, and product management, to develop compelling product messaging for both internal and external audiences.
• Performance Metrics: Assist in tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing strategies and recommend adjustments as needed.
• Presentation Support: Help prepare and deliver presentations to stakeholders, including senior leadership, sales teams, and external audiences.

Education/Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-5 years of experience in sales, product marketing, product management, demand generation or content marketing, within a SaaS environment.
• Strong communication skills, both written and oral, with the ability to create compelling content and presentations.
• Experience in conducting market research and competitive analysis.
• Ability to manage multiple priorities and collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Proactive, curious, and detail-oriented with a collaborative approach to problem-solving.
• Prior experience in high-growth SaaS companies and/or familiarity with capital markets is a plus.

Why Q4?

We are motivated by solving complex problems in unorthodox ways. Emphasis on your well-being means you experience your true potential. We offer a variety of benefits to ensure you can always work hard and have fun:

- Health, wellness & lifestyle benefits to balance your heart, mind, and body;

- Pension matching incentives to support your financial health;

- Flexible paid time off so you can truly recharge and enjoy life;

- Choose your home, one of our trendy offices, or mix it up with our flexible working environment;

- Virtual team building and socials, keeping people connected is important to us; and 

- A fantastic culture to top it all off!

Join #Q4orce

Q4’s diverse and inclusive workplace fosters a friendly, open-minded environment. Diversity makes us stronger from the increased pace of innovation to strengthening our culture. With great reasons to work here, take advantage by submitting your application to join our growing team.

Q4 values diversity and people of all backgrounds and abilities. Should you require any accommodations prior to or during the interview process, please contact [email protected].

#LI-Remote #q4orce