Principal Content Designer, Design System

This role is only available in Eastern or Central Time Zones.About You

You’re looking for an environment, team, and role where you’ll thrive and do the best work of your career. That’s why, as a Principal Content Designer for Design Systems at HubSpot:

• You’ll have a “seat at the table” from Day 1. Your partners and peers know what you do, greatly value it, and expect you to have strong opinions.
• You’ll co-own meaningful, significant parts of our design system with your partners and you’ll have the autonomy you need to drive strategy, vision, and progress.
• You’ll never have to guess about how to get promoted. We’ll support you with clear expectations, career paths, and constructive feedback that strengthens you.
• You’ll be able to work where and how you work best: at home, the office, or any mix of both.
• You’ll add your knowledge, experience, and culture to a centralized team of world-class content designers and grow better together.

About Trellis, our design system

Our customers love using HubSpot because it’s a crafted product experience that’s easy to use. The Trellis design system makes up the building blocks of everything we use to build HubSpot. Our design system supports a growing organization of over 2,400 product managers, UXers, and engineers. Trellis includes a robust library of coded components represented in Figma, over 300 product illustrations, comprehensive content, design, and engineering documentation, and a lightweight service process. The Trellis team owns developing and evolving this system based on the changing needs of our customers.

Here’s what success in your role looks like

• Deeply understand the product design and engineering workflows of the people who use our design system so that we can provide them with the right content guidance in the right form at the right time
• Understanding of the end-to-end customer lifecycle, made up of our universal experiences—developing content for individual patterns and interactions, but in a way that acknowledges and understands how these experiences work together.
• Lead execution of content design within the design system, planning and strengthening the efforts of multiple content designers and others
• Design and facilitate compelling and productive workshops, educational sessions, and other types of meetings for your partners and stakeholders
• Create strategy and process for governing our content design guidelines over time
• Craft the information architecture, content modeling, search, and tagging structure for our design system tooling and website
• Research and implement tooling that better supports content development and management

You’ll love this role if you

• Have experience working directly within a design systems team to set clear, well-reasoned, useful, and usable standards for high-quality content design at scale
• Model “thinking like an owner” in terms of how your partners and our teams should spend their valuable time and resources
• Create and refine processes that work across teams and have a knack for helping others embrace change at scale
• Thrive on driving, tracking, and creating visibility for multiple high-complexity projects
• Regularly work in undefined problem spaces and develop narratives with strong storytelling that influences and educates stakeholders that appeal on both logical and emotional fronts when selling an agenda or vision.
• Model best practices for knowledge sharing, collaboration, mentoring, and facilitation
• Clarify shared expectations across groups in service of a larger mission
• Have the proven ability to break down resistance and anticipate pitfalls
• Are experienced in fostering team health, mission, and purpose
• Can confidently deliver clear, direct, and actionable feedback — and ask for it in return
• Share our HEART values and practice growth mindset

About UX at HubSpot

Our UX team is a passionate and diverse group of ~300 content designers, product designers, researchers, and design ops folks globally who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. We design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. We strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too.

Want to know more about content design and design systems at HubSpot?

• What we look for in content design portfolios and work samples
• How to get language insights from user-generated content
• Inclusivity is a design principle
• A human approach to product content
• See all HubSpot UX blog posts

One more thing you should know…

There’s research showing how marginalized groups of people may not apply for jobs unless they meet 100% (or more!) of the qualifications. We also know that many UX folks come from backgrounds with different experiences that might not seem “standard” — and that’s okay! We really value people who bring unique perspectives and add new knowledge and culture to our team.

If you experience impostor syndrome, then you might not feel like you “check all the boxes” as you read this job post, and we get that. Sometimes we feel this way, too! But we hope you’ll apply anyway because we’ll take great care in working with you. 🧡

Cash compensation range: 153800-246100 CAD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
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