Paid Social Media Designer (Marketing Focus, AI-Enhanced)

Company Description

At Neilson, we’re dedicated to helping families secure financial protection for their loved ones with a range of life insurance options. 

Neilson is a leading provider of innovative, simple and great-value direct life insurance products. You may have come across some of our brands such as Cover Direct and Seniors Choice.

We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market. Today, we have offices in the USA, Canada, Ireland, and Australia in addition to our UK operations based in Windsor, Ashford and Hull. 

If you’d like to find out more about life at Neilson, check out the video below.

Job Description

ThinkBait, the innovative marketing hub for Neilson Financial Services, needs a Paid Social Media Designer (Marketing Focus, AI-Enhanced) to create large volumes of impactful static ads while also applying fundamental market psychology to every concept. By using advanced AI tools, you’ll rapidly ideate, produce, and refine direct response content for life insurance campaigns. As a key contributor to our growth, you’ll help test and optimize new ad formats for paid social, ensuring high engagement and quick rollout of creative assets. 

Key Responsibilities: 

• Static Ad Production: Efficiently design static ads for life insurance DTC campaigns, focusing on quick turnaround and conversion-focused visuals. 

• Market Psychology & Strategy: Incorporate an understanding of buyer behavior, thumb-stopping techniques, and funnel dynamics to lower CPAs. 

• AI Utilization: Employ AI tools (e.g., Photoshop Generative Fill, MidJourney) to speed up design creation and idea generation. 

• Data-Informed Iteration: Adjust creatives based on campaign performance metrics and feedback, proposing new variants to optimize results. 

• Collaborative Innovation: Work with marketing and performance teams to ensure consistent messaging and effective campaign rollouts. 

• Optional Video/GIF Editing: Basic familiarity with Premiere Pro or similar tools for simple animated elements is advantageous. 

Qualifications

• Experience: 2+ years in performance or direct response design, ideally within regulated industries (finance, fintech, insurance). 

• Software Proficiency: Figma, Adobe Photoshop, Illustrator; Premiere Pro is a plus. 

• AI & Automation: Experience using AI-driven design techniques for faster and more creative outputs. 

• Strategic Mindset: Basic marketing knowledge—such as funnel stages and consumer psychology—to inform design decisions. 

• Agility & Collaboration: Thrive in a fast-paced environment, open to feedback, and collaborative with cross-functional teams. 

Additional Information

If you are passionate about making a difference, you thrive in a fast paced and entrepreneurial environment and you want to be a part of a high performing team, we would love to hear from you!

Accessibility for Job Applicants:

We strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department. Our team will work with you to provide suitable accommodations to ensure your participation.

Equal Opportunity Employer:

Neilson Financial Services is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds and abilities. Our commitment to diversity and inclusion is fundamental to our company culture.