Paid Social Media Designer (Video & Motion, AI-Enhanced)

Company Description

At Neilson, we’re dedicated to helping families secure financial protection for their loved ones with a range of life insurance options. 

Neilson is a leading provider of innovative, simple and great-value direct life insurance products. You may have come across some of our brands such as Cover Direct and Seniors Choice.

We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market. Today, we have offices in the USA, Canada, Ireland, and Australia in addition to our UK operations based in Windsor, Ashford and Hull. 

If you’d like to find out more about life at Neilson, check out the video below.

Job Description

ThinkBait, the innovative marketing hub for Neilson Financial Services, is seeking a Paid Social Media Designer (Video & Motion, AI-Enhanced) to develop engaging, scalable video content and motion graphics for multiple life insurance brands. You’ll harness cutting-edge AI tools to streamline video production, experiment with new ideas, and swiftly bring motion-based creative to market. As part of our performance-driven approach, you’ll help test and optimize direct response video ads for paid social, fueling rapid iteration and delivering high-impact results. 

Key Responsibilities: 

• Short-Form Video & Animation: Create GIFs, simple animations, and motion graphics optimized for direct response on paid social channels. 

• AI-Powered Video Creation: Utilize AI-driven solutions (e.g., avatar videos, AI voiceovers) to rapidly produce compelling content. 

• Data-Driven Editing: Leverage real-time feedback and performance metrics to refine videos for higher engagement and conversions. 

• Platform Adaptability: Tailor content for Facebook, Instagram, TikTok, and other platforms, ensuring each piece meets best practices. 

• Creative Collaboration: Work with designers, copywriters, and performance marketers to align visuals with campaign goals. 

Qualifications

• Experience: 2+ years in video editing, motion graphics, or animation, ideally in performance marketing. 

• Software Skills: Proficiency in Adobe After Effects, Premiere Pro, and/or Final Cut Pro. 

• AI Tools: Comfortable using AI-enhanced video solutions for rapid iteration (avatar creation, automated voiceovers). 

• Direct Response Knowledge: Understanding of how video elements (cuts, hooks, overlays) influence conversions. 

• Speed & Precision: Ability to turn around high-quality video assets under tight deadlines. 

Additional Information

If you are passionate about making a difference, you thrive in a fast paced and entrepreneurial environment and you want to be a part of a high performing team, we would love to hear from you!

Accessibility for Job Applicants:

We strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department. Our team will work with you to provide suitable accommodations to ensure your participation.

Equal Opportunity Employer:

Neilson Financial Services is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds and abilities. Our commitment to diversity and inclusion is fundamental to our company culture.