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The Principal Product Marketing Manager will lead the development of pricing and packaging strategies to accelerate growth, focusing on a sales-led go-to-market approach. Responsibilities include driving revenue growth, conducting customer research, and collaborating with various teams to ensure effective execution of strategies.
Role Description
We are seeking a strategic and experienced leader to join us as Senior Manager of Pricing and Packaging. This role will drive the development and execution of pricing and packaging strategies that accelerate growth across a multi-product portfolio and align with a sales-led go-to-market (GTM) motion. You will play a critical role in shaping the company’s monetization strategies, leveraging your expertise in multi-product environments and sales-led models to deliver exceptional results.
Responsibilities
- Strategic Leadership: Develop and implement a cohesive company-level pricing and packaging strategy, ensuring alignment with a sales-led GTM motion and multi-product offerings.
- Revenue Acceleration: Drive revenue growth through innovative pricing models, bundling strategies, and tailored approaches for different customer segments, considering the nuances of multi-product environments.
- Customer Insights: Lead customer research initiatives, including quantitative pricing studies (e.g., conjoint analysis, Van Westendorp), and leverage insights to shape strategies that address customer needs and purchasing behavior in sales-led engagements.
- Data-Driven Decision-Making: Analyze customer, usage, transaction, and market data to identify key trends, inform strategic decisions, and deliver actionable insights to the executive team.
- Cross-Functional Collaboration: Partner with Sales, Product, Product Marketing, Finance, Sales Operations and Executive teams to ensure pricing and packaging strategies are operationally executable and aligned with broader business goals.
- Executive Influence: Present recommendations to senior leadership, driving alignment and gaining buy-in for strategies that impact revenue growth and customer satisfaction.
Requirements
- 8+ years of experience in the technology industry, with a focus on Pricing & Packaging, Monetization, Business Planning, Product Marketing, or Corporate Strategy.
- 2+ years leading pricing and packaging initiatives in multi-product organizations with a sales-led GTM motion.
- Proven success designing and executing monetization strategies that scale in sales-driven and multi-product settings.
- Strong understanding of pricing frameworks and methodologies, including tiered models, value-based pricing, and usage-based approaches for complex product portfolios.
- Advanced analytical skills with experience synthesizing large datasets into actionable strategies.
- Familiarity with segmentation, predictive analytics, and sales enablement metrics.
- Demonstrated ability to incorporate customer research into monetization strategies tailored to sales-led customer journeys.
- Deep understanding of sales cycles and how pricing influences decision-making across deal stages.
- Strong collaboration skills with experience leading cross-functional initiatives that require alignment across Sales, Product, and Marketing.
- Exceptional communication and presentation skills, with a proven ability to influence senior executives.
Preferred Qualifications
- Bachelor’s degree in business, economics, or related quantitative disciplines; MBA preferred.
- Expertise in balancing customer acquisition, expansion, and retention in sales-led contexts.
Compensation
Canada Pay Range
$168,300—$227,700 CAD
Top Skills
Analytical Skills
Business Planning
Communication Skills
Corporate Strategy
Cross-Functional Collaboration
Customer Research
Monetization
Predictive Analytics
Pricing And Packaging
Product Marketing
Sales Enablement Metrics
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