Marketing Operations Manager

The Marketing Operations team is a center of operational excellence on Clio’s marketing team. This centralized function oversees campaign operations, database and segmentation management, reporting and insights, email marketing, go-to-market and lead funnel infrastructure, process engineering and tech stack management. We build best in class campaigns, processes, and automations that empower a high performing marketing team. This individual contributor role reports to the Senior Manager, Marketing Operations and collaborates closely with the RevOps, SalesOps, BizOps, and Marketing teams to deliver cross-functional initiatives. This role will drive meaningful business impact through efficiencies, optimizations, and innovation.

Who you are: 

You are a seasoned and accomplished marketing operations professional with a unique blend of technical expertise and strategic vision. You thrive in fast-paced environments and excel at leveraging data to optimize critical marketing programs, including lead scoring, attribution, and lifecycle management. As a proactive leader, you take ownership of the end-to-end marketing operations process, consistently driving improvements that align teams with overarching business objectives. Leveraging extensive experience in platforms like Marketo and Salesforce, you lead cross-functional initiatives that enhance efficiency, deliver measurable results, and foster a culture of innovation, collaboration, and agility.

Technology, AI, Processes, and Automation

• Procure, implement, and optimize technology and automations for Clio’s global marketing team, and manage vendor relationships.

• Identify and troubleshoot errors, optimize syncs, and monitor marketing system performance to ensure smooth operations.

• Use AI to build and optimize automations and processes to increase efficiency and impact at a global scale.

• Translate project requirements into technical specifications and propose innovative solutions.

• Support the MarOps team on lead funnel management, marketing definitions, routing, and lead infrastructure.

Data, Insights, Attribution and Reporting

• Administer and optimize marketing attribution technology, ensuring accurate tracking and reporting across all marketing channels and activities.

• Leverage data,  analytics, and AI to measure campaign performance, track key metrics, and identify opportunities for optimization across the marketing funnel.

• Collaborate cross-functionally with Data Insights, RevOps, IT, and other teams to integrate data, align on a single source of truth, build data pipelines and frameworks, and implement data governance practices to ensure accuracy across marketing systems.

• Optimize processes and automations for data compliance, hygiene, and duplication.

Strategy, Planning, and Execution

• Scope, define, and organize work for the MarOps team by managing sprints.

• Collaborate with the marketing team to define strategy and roadmaps, enabling them on new automations, processes, and technologies.

• Support the MarOps team on ongoing execution needs of the business, including building nurture programs, campaigns, webinars, events, emails, landing pages, etc.

• Develop training and process documentation; audit technologies to ensure continuous improvement.

• Own strategic and foundational projects and support the Senior Marketing Operations Manager and MarOps team on their projects as needed.

• Mentor junior MarOps team members in automation, technology, and industry trends.

• 7+ years of proficient experience with marketing automation platforms (Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)

• 7+ years of proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot)

• Proficient in data segmentation and reporting using BI tools and Excel

• Flexibility and adaptable in a fast paced and dynamic environment 

• Proficiency in of HTML and CSS 

• Excellent communication and project management skills

• Marketo Admin Certified

• Salesforce Admin Certified

• Experience deploying AI solutions for marketing 

• Direct experience at a high growth SaaS company

• Expertise with a query language (SQL)

• A graduate degree in a relevant discipline (Business, Technology, Operations, Data)

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What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
 

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days. 

• Flexible time off policy, with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution 

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years​

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Disclaimer: We only communicate with candidates through official @clio.com email addresses.