Job Summary
Job Description
What is the opportunity?
The Newcomer and Cultural Marketing team is looking for a seasoned marketing expert to support a key strategic priority: to drive the acquisition of Newcomer clients and help fulfill our North Star Vision: “To Be the #1 Bank of Choice for Newcomers.” As Canada welcomes roughly 400,000 new Permanent Residents each year, along with hundreds of thousands of study and work permit holders, understanding their unique needs as they settle into life here is paramount to our success.
In this role, you will report to the Senior Marketing Manager and work closely with a specialized team of marketers, agency partners, and business stakeholders to deliver innovative campaigns that strengthen RBC’s position among Newcomer communities. You will assist with developing and executing high-impact marketing initiatives aimed at improving brand perception, driving acquisition of new-to-bank Newcomer clients, and enhancing cross-sell and retention efforts. We are seeking a proven marketer who excels at developing innovative strategies and has the ability to dive into the details to ensure smooth execution of campaigns.
*Please note this a contract opportunity.
What will you do?
Support the planning and execution of the RBC Newcomer acquisition and nurturing marketing strategy, working with the Senior Marketing Manager, stakeholders and support teams to successfully deliver on strategy, on time, and on budget to the standards of the high performing team.
- Develop and execute integrated marketing campaigns for external advertising and customer nurturing programs.
- Apply an insight-driven approach to lead, develop, and deliver strategic frameworks, recommendations, and campaign briefs that include execution, post-analysis, and presentations.
- Manage relationships with external agencies and internal stakeholders to drive campaign development and execution.
- Act as a center of expertise on the unique needs, mindsets, and behaviors of Newcomers and how they are influenced by cultural norms and beliefs, translating those insights into actionable recommendations.
- Manage creation and distribution of marketing content across various channels, including digital, social, traditional media, and retail merchandising
- Implement data-driven marketing strategies to improve customer retention and nurture existing relationships.
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
- Monitor competitive market and immigration trends to inform effective, forward-thinking strategies.
- Track and analyze marketing performance data to optimize plans based on key performance metrics.
- Manage and track budget planning, forecasting and reconciliation for relevant initiatives. Manage and track project completion and approvals in MRM
What do you need to succeed?
Must-have
- A university or college degree and/or MBA in Marketing or associated discipline, or equivalent professional experience.
- 3+ years of marketing experience, including digital, social, mass, direct/email, retail, and content marketing
- Demonstrated success in driving acquisition through digital performance marketing campaigns (including SEO, SEM, social media, and display)
- Strong analytical skills with experience in insight/data-driven marketing and performance measurement. Proficiency in digital analytics platforms (e.g. Google Analytics)
- Excellent relationship building/strong collaboration skills, with positive, professional attitude focused on results and delivering value to clients
- Excellent writing, communication and presentation skills - comfortable presenting and communicating with senior leadership team (as needed)
- Self-starter, excellent project management & organizational skills & ability to multi-task in a fast-paced environment
- Adaptability and resilience, and problem-solving capabilities
Nice-to-have
- Strong understanding of newcomer journey and experience
- Cultural knowledge of South Asian and/or East Asian communities
- Bilingualism an asset (English/French or other languages such as Punjabi, Hindi, or Simplified/Traditional Chinese)
- Proactive approach to identifying marketing opportunities and driving growth
What’s in it for you?
We thrive on collaboration, innovation, and making a difference in our communities. By joining this team, you will contribute to building trusted relationships with clients and helping newcomers succeed in Canada.
- Leadership that supports your development through coaching and opportunities to grow your career.
- A dynamic, high-performing, and inclusive team where your ideas and contributions make a difference.
Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Contract (Fixed Term)
Pay Type:
Salaried
Posted Date:
2024-11-26
Application Deadline:
2024-12-06
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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What We Do
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 88,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities.
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