Manager, RioCan Living Marketing (12 months)

Who We Are

RioCan is one of Canada's largest Real Estate Investment Trusts (REIT). We own, manage and develop retail-focused, increasingly mixed-use properties in Canada's major markets. We pioneered the REIT concept almost 30 years ago and have transformed Canadian real estate.

We are proud to be recognized as one of Canada's Greenest Employers and a Greater Toronto's Top Employer. At RioCan, you can build a career with real impact and longevity. You get the stability and resources of an established company and the entrepreneurial and collaborative spirit of a start-up. Life at RioCan is dynamic and fast-paced. We know that great ideas can come from anywhere, and we empower our people to suggest and implement them. We value different voices and perspectives and appreciate that the unique backgrounds and identities we each bring to our jobs make the whole business stronger. 

POSITION OVERVIEW:

This position is located at our Yonge Eglinton Centre and reports to the Director, RioCan Living Marketing and Sales. It oversees one direct report and all the marketing efforts relating to the promotion of RioCan Living’s existing and future residential developments; both purpose-built rental and condominiums. 

RESPONSIBILITIES:

• Execute effective marketing initiatives to build awareness and generate leads for RioCan Living’s residential and mixed-use developments;
• Develop communications plans for RioCan Living projects, tailoring the plans based on the project’s needs and scope;
• Manage third-party creative agencies in the development of marketing collateral and execution of campaigns and events. This includes creating briefing documents and presentations, proofreading and obtaining internal approvals;
• Oversee changes to marketing floor plans;
• Provide day-to-day management of advertising campaigns focusing on all aspects of marketing residential communities; both rental and condo;
• Manage media buys and traffic for online, print and out of home advertising including proof reading and obtaining approvals;
• Oversee ongoing updates to RioCan Living and RioCan corporate websites;
• Manage the marketing setup of new condo and rental offices from design to installation;
• Assist with market research, competitive shopping and producing reports;
• Attend weekly marketing meetings for all RioCan Living developments;
• Manage multiple marketing budgets and oversee processing of invoices and estimates for third parties, and PO generation for third party suppliers;
• Manage sales and purchaser related events from pre-sales to the completion of the building (including sales events, ground breaking event, purchaser events etc.);
• Oversee award submissions inclusive of BILD, OHBA, CHBA etc;
• Develop and foster working relationships with internal and external stakeholders;
• Oversee one direct report, including conducting performance reviews and managing their professional development;
• Travel required within the GTA (visiting sales offices, sites and competitors), with occasional travel within Canada;
• During launch periods, hours may fall outside of regular business hours, and schedule flexibility is required, including being available on evenings and weekends;
• Other duties / projects as required.

QUALIFICATION:

• Degree in Business, Advertising or related area;
• Minimum 5 years of experience in a marketing role or with an advertising firm working on accounts;
• Ability to work in a fast-paced environment;
• Excellent multi-tasking skills;
• Proven organizational skills and ability to meet competing deadlines;
• Excellent critical thinking skills;
• Proven oral/written communication skills;
• Able to work collaboratively and effectively in a team environment;
• Proficiency in Microsoft Office, with proven Excel, PowerPoint and Outlook abilities;
• Familiarity with Adobe Publisher or Photoshop, as well as WordPress or other web content management systems;
• Familiarity with Google advertising and social media advertising platforms such as Facebook, Instagram and TikTok.

Why join RioCan?

We believe in rewarding you for what you do and investing in your career and long-term success. Our total rewards and perquisites program is designed to fit and enrich your life physically, emotionally, financially, and socially. We offer eligible employees:

Work / Life Balance that prioritizes YOU. Enjoy a hybrid work model with flexible work hours, an extra-long weekend with our RioCan Cares Day, and half days before every long weekend in the summer.

Professional Growth and Development that includes a continuing education reimbursement, a mentorship and leadership development program, on-demand online learning, and cross-training opportunities.

An Extensive Health and Benefits Program that includes health and dental benefits for you and your family starting on day one, a healthcare spending account, an employee family and assistance program, virtual healthcare, and other resources.

A Comprehensive Retirement Program to help prepare our employees for the future. This includes matching employee contributions in a retirement savings plan, pension plan, and an employee unit purchase plan.

Additional Perks and Benefits that include paid time off, parental leave top-up, various employee discounts, employee referral and recognition programs, and opportunities to participate in community initiatives, committees, and social events throughout the year.

We are committed to creating a diverse and inclusive work environment where all employees are valued, included, and empowered to do their best work and bring great ideas. People are at the core of who we are, and we respect that they have taken all paths to get here. RioCan welcomes applications from all candidates and is committed to providing accommodations for people with disabilities. If you require accommodation at any stage of the application process, please let us know, and we will be happy to work with you to meet your needs.

You can visit us at www.riocan.com to learn more about who we are and what a career at RioCan can look like for you.