Field Marketing Manager

Posted Yesterday
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Toronto, ON
Senior level
Cloud • Hardware • Security • Software
Our mission is to protect people and places in a privacy-sensitive way.
The Role
The Field Marketing Manager at Verkada will define strategic direction and marketing needs to create a pipeline, partner with sales and channel leadership, organize events for customer engagement, and manage vendor contracts while ensuring effective communication across teams. The role requires travel up to 25%.
Summary Generated by Built In
Who We Are

Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.

 

Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

 

Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 2,100+ full-time employees and 28,000+ customers across 70+ countries.

Field Marketing Manager
You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create a pipeline. You will work with partners to develop a best-in-class ecosystem of security expertise. And you will drive and insure customer success, engagement and loyalty in key accounts across your region.
Roles / Responsibilities

  • Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
  • Provide data, insights, and supporting engagement on strategic events to support sales and drive net new pipeline
  • You will work with our top partners to plan and execute joint programs to drive their growth and success in the market and against quarterly goals.
  • Drive local, thought leadership and educational events to engage the community on the topic of physical security
  • Work with the region's local partners to accelerate their customer engagement approach
  • Act as the local representative for marketing in your region
  • Negotiate and manage contracts with vendors, venues, and other partners, ensuring favorable terms and timely deliverables
  • Coordinate and facilitate effective communication among cross-functional teams throughout the event process
  • Ability to travel up to 25%

Required Skills and Experience

  • 5+ years of marketing experience in an IT, high-tech, business-to-business, marketing or sales environment, preferably with an understanding of security and its role in the future of technology
  • Expert-level understanding of marketing
  • Proven ability to execute, day in and day out, at an incredibly high level against consistent results
  • Experience working with channel and strategic partners to achieve excellent results
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Do whatever it takes attitude
  • Passion to provide the best, most innovative security solutions to businesses around the world

Related Skills

  • Salesforce.com and Marketo/Hubspot
  • Social media platforms and monitoring tools
  • Ability to understand business measurement, sales process and pipeline mechanics
Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Your application will be handled in accordance with our Candidate Privacy Policy. 

Top Skills

Hubspot
Marketo
Salesforce
The Company
HQ: San Mateo, CA
2,000 Employees
On-site Workplace
Year Founded: 2016

What We Do

Verkada is the world’s largest cloud-based B2B physical security platform, offering a seamless blend of tech and safety. With six product lines — video security cameras, access control, environmental sensors, alarms, workplace systems, and intercoms — all integrated on one cloud platform, Verkada is designed for simplicity and scalability. Our real-time insights help organizations keep their spaces safe and comfortable while taking swift action to minimize security risks, workplace hassles, and costly inefficiencies.

Founded in 2016 and backed by over $460M in funding, we’ve grown fast, with 16 offices spread across four continents, 2,000+ employees, and 26,000+ customers in 85+ countries — including 82 of the Fortune 500.

Created by Stanford computer scientists and security experts, alongside Cisco Meraki’s co-founder and COO Hans Robertson, Verkada calls San Mateo, CA home. We also have offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle, Tokyo, and Korea.

Why Work With Us

Verkada’s products start with safety – video security cameras, door-based access control and alarms, and extend to operations, environmental sensors, visitor and mailroom management.

All of our products can be accessed within one cloud ecosystem, bringing the intuitive and easy-to-use nature of consumer security products to the levels of scale

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