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At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today. Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders. We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.
Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as an Integrated Marketing Manager. In this role, you will lead cross-functional teams in developing and executing diverse marketing campaigns, managing creative development, overseeing daily operations and budgets, executing broad initiatives across digital and traditional media, and driving performance reporting to innovate Lyft's marketing strategy.
Responsibilities:
- Lead cross-functional teams to concept and execute marketing programs (e.g. brand/social campaigns, experiential marketing, partnership activations)
- Work with our internal creative team and agency partners to manage creative development
- Manage day-to-day campaign operations (e.g. business affair processes, budget management, legal approvals, internal/external stakeholder reviews)
- Develop go-to-market strategy and executional plan for marketing programs
- Manage all aspects of broad awareness campaigns, including digital, video, out-of-home and radio
- Own performance reporting in coordination with internal media team and agencies
- Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft’s strategy smart and innovative
Experience:
- 5+ years relevant work experience in advertising or marketing, with proven ability to manage large-scale marketing campaigns.
- Background working with traditional and digital media
- Experience operating within complex organizations with many stakeholders, ideally including decentralized HQ/field marketing dynamics
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns/priorities simultaneously
- Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
- Understanding of KPIs and campaign performance metrics across marketing channel
Benefits:
- Extended health and dental coverage options, along with life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Access to a Health Care Savings Account
- In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service
- 4 Floating Holidays each calendar year prorated based off of date of hire
- 10 paid sick days per year regardless of province
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.
