The Social Media & Content Manager will enhance brand presence by developing content strategies, managing social channels, engaging with the audience, and analyzing social media performance across platforms. Responsibilities include utilizing design tools for content creation, collaborating with the marketing team, and staying updated on social media trends.
We are seeking a dynamic Social Media & Content Manager (Freelance) to join our expanding marketing team. You will play a pivotal role in enhancing our brand presence across various social media platforms by developing strategic content and managing our social media channels.
Key Responsibilities:
- Coordinate our social media strategy to align with business goals and key performance metrics.
- Plan engaging and shareable content and copy tailored for platforms such as LinkedIn, Instagram, Facebook, Twitter/X, and Threads.
- Engage with our audience by promptly responding to comments, messages, and fostering a positive community around our brand.
- Monitor and analyze social media performance metrics to refine strategies and boost key performance metrics with regular reports on social media activities, insights, and growth.
- Utilize tools like Canva for content creation and Publer to plan and publish content.
- Actively network on LinkedIn and Instagram to connect with our target market, industry influencers, professionals, and relevant communities, increasing brand awareness and engagement.
- Plan video and UGC content.
- Perform competitor and industry research to inform content topics, optimize posting schedules, and leverage the latest engagement features on each platform.
- Stay up-to-date with emerging platforms, latest social media trends, and new features to continually optimize our online presence.
- Collaborate with the marketing team to ensure cohesive messaging across all channels and to diversify content.
Qualifications:
- 2-4 years of experience in social media management and content creation.
- Proficiency with design tools like Canva and social media scheduling tools (e.g., Publer).
- Demonstrated experience creating video content and working with UGC initiatives.
- Comprehensive understanding of features and strategies across LinkedIn, Instagram, Facebook, Twitter/X, and Threads.
- Excellent written and verbal communication skills.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Bachelor’s degree in Marketing, Communications, or related field preferred.
Preferred Qualifications:
- Certifications in social media management.
- Experience with analytics tools to track and report on key social media performance metrics.
- Creative mindset with strong problem-solving capabilities.
Why Join Us:
You’ll play a pivotal role in shaping our brand’s digital presence by leveraging your deep expertise in social media platforms. If you’re passionate about community building, video and UGC content, and translating social interactions into tangible business results, we’d love to hear from you!
We will be paying at a rate of USD $5.50 per hour.
Note: OneLocal pays freelancers using Direct Deposit. Please only apply for this position if you can get paid via Direct Deposit. Thank you!
Top Skills
Canva
Publer
OneLocal Toronto, Ontario, CAN Office
Toronto, Ontario, Canada
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