Leads SharkNinja’s Canadian business strategy, P&L, commercial agenda, retail and distributor relationships, and profitable growth across consumer products, e-commerce, and direct-to-consumer channels. The role localizes portfolio and go-to-market plans, coordinates cross-functional execution, improves operational performance, ensures compliance, and builds high-performing leadership teams. Deep knowledge of Canadian consumers, retailers, regional dynamics, and Quebec is required.

Owns end-to-end ecommerce item setup and content readiness across North American retailers. Responsibilities include managing product data, PDPs, imagery, video, enhanced content, brand stores, compliance materials, search optimization, and content quality. The role coordinates with brand, sales, creative, legal, quality, and product teams; monitors ratings, reviews, consumer questions, content health, traffic, conversion, and search performance; and supports product launches through cross-functional project management.