Jobs at Rethink

The PR Manager develops and executes public relations programs for consumer brands, including media relations, influencer engagement, messaging, press materials, thought leadership, amplification plans, and KPI reporting. They manage client relationships, budgets, projects, and risk assessments while mentoring teams and collaborating across agency departments. The role requires strong knowledge of the Canadian media landscape, creative judgment, presentation skills, and the ability to build earned media coverage and brand narratives.

Analyze General Motors’ social data to measure campaign performance, audience sentiment, brand health, and business impact. Produce recurring reports, dashboards, and campaign presentations; evaluate paid social content; conduct social listening; identify trends and risks; and provide data-backed recommendations for content calendars, posting cadence, and creative formats. The role requires collaboration with agency and client teams and native fluency in French and English with knowledge of Quebec culture.

Lead social strategy, channel oversight, content delivery, paid social, agency integration, PR alignment, and event amplification across English and French brand channels. Manage Canadian adaptations of global campaigns, budgets, staffing, platform audits, and team development across Toronto and Montreal. Partner with senior marketing and communications stakeholders, mentor social teams, and ensure high-quality execution across Meta, Instagram, YouTube, TikTok, and X.

Manage daily publishing, inbound and outbound social media engagement, and community interactions across English-language brand handles. Craft brand-aligned responses, monitor trends and user-generated content, identify and escalate risks, and build relationships with online communities and advocates. Collaborate with account and social strategy teams to incorporate community insights into content calendars while maintaining response banks, FAQ logs, and publishing schedules.

Creates, shoots, edits, and publishes platform-native social content for client brands, including vertical videos, visual assets, event coverage, and cultural moment content. Develops social-first concepts, manages post-production, camera equipment, motion graphics, and audio editing, and collaborates with creative directors, strategists, and community managers. Requires strong knowledge of social platforms, visual trends, filming, editing, audio, and upload workflows.

Coordinates social and digital asset operations across the account, including bilingual YouTube publishing, video metadata, thumbnails, captions, and channel workflows. Maintains dealer distribution tools and digital asset management systems, audits and organizes creative files, handles ad hoc announcements, and supports project and account teams with reporting, meeting documentation, and schedule updates. The role requires strong organization, multitasking, attention to detail, and familiarity with social media.

Develop social strategies, channel roles, content formats, and strategic roadmaps for General Motors brands. Create content briefs, guide creative development, integrate PR initiatives, optimize paid social boosting, analyze performance insights, and monitor platform, cultural, and industry trends. Requires 5–7 years of social media strategy experience and native fluency in French and English with deep knowledge of Quebec culture.

General application for potential future opportunities at Rethink, an independent creative agency. The company seeks ambitious, energetic, responsible, respectful individuals who challenge the status quo and want to produce high-quality creative work. Applicants may be considered for future roles aligned with their skills and experience. Rethink offers hybrid work, competitive benefits, professional growth, training, employee perks, and an inclusive workplace.