Teams at Rethink

The PR Manager develops and executes public relations programs for consumer brands, including media relations, influencer engagement, messaging, press materials, thought leadership, amplification plans, and KPI reporting. They manage client relationships, budgets, projects, and risk assessments while mentoring teams and collaborating across agency departments. The role requires strong knowledge of the Canadian media landscape, creative judgment, presentation skills, and the ability to build earned media coverage and brand narratives.

Analyze General Motors’ social data to measure campaign performance, audience sentiment, brand health, and business impact. Produce recurring reports, dashboards, and campaign presentations; evaluate paid social content; conduct social listening; identify trends and risks; and provide data-backed recommendations for content calendars, posting cadence, and creative formats. The role requires collaboration with agency and client teams and native fluency in French and English with knowledge of Quebec culture.

Lead social strategy, channel oversight, content delivery, paid social, agency integration, PR alignment, and event amplification across English and French brand channels. Manage Canadian adaptations of global campaigns, budgets, staffing, platform audits, and team development across Toronto and Montreal. Partner with senior marketing and communications stakeholders, mentor social teams, and ensure high-quality execution across Meta, Instagram, YouTube, TikTok, and X.