Jobs at H&M Group

Provide excellent customer service and sell H&M products by guiding customers, promoting loyalty programs and sustainability initiatives, maintaining merchandising and garment care, operating checkout and OMNI services, and supporting store opening/closing and visual presentation to meet sales targets.

Manage market-level workforce planning and store scheduling to align hours with sales targets and budgets. Support and train store and area managers on scheduling best practices, monitor sales and hours planning, and collaborate with Controlling to optimize staffing for efficiency, store operations, and customer experience.

Greet and assist customers, promote and sell products, support OMNI services, maintain garment care, restock and present merchandise, operate checkout and fitting rooms, follow H&S and store procedures, and collaborate with the store team to meet sales targets.

Provide excellent customer service and actively sell H&M products by guiding customers through trends and store offerings. Maintain garment care, replenishment, visual presentation, fitting rooms and checkout operations. Support sales targets, participate in onboarding and training, follow store procedures and health & safety guidelines, and collaborate with the store team to deliver a tidy, customer-focused shopping experience.

Lead and optimize the end-to-end digital customer experience for .com and app, plan and analyze web performance and A/B tests, guide e‑commerce leads, collaborate with support and global teams, and drive post-purchase and commercial execution to improve sales, profit, and customer lifetime value.

Partner with sales market leaders to design, execute, and govern total rewards programs including compensation, benefits, mobility, and annual rewards processes. Ensure compliance with global policies and local laws, analyze market data, support budgeting and systems, and provide expert guidance and training to HR and business stakeholders to maintain competitive, equitable reward practices.

Partner with business leaders to manage labor law compliance, employee cases, grievances, investigations, and collective bargaining. Build relationships with employee representatives and unions, advise and train managers, support workplace wellbeing, and contribute People Relations expertise to change initiatives and local HR strategies.

Support full employee lifecycle for Sales Market: execute people processes, coordinate recruitment/onboarding/training, assist managers and employees, support employee relations and engagement, maintain HR data and reports, and help succession planning and performance management for store and sales teams.

Lead market expansion strategy and portfolio management to drive profitable store growth. Oversee investment planning, CAPEX review, project and facilities alignment, team development, cross-functional collaboration, and implementation of global operating models and technical capabilities.

Perform customer segmentation, cohort and product performance analyses; evaluate web and campaign effectiveness; extract data using SQL; build reports and dashboards; support A/B testing, tagging/tracking, and stakeholder insights for the commercial and marketing teams.

Coordinate CRM content (Email, Push, SMS, WhatsApp) across channels, set up campaigns in marketing automation, write and validate copy and translations, review content adaptations, and ensure content quality for local markets.

Plan and manage adaptation and delivery of global marketing and in‑store communication assets. Coordinate with media, agencies, production partners, and store visual teams to brief, track, approve, and produce assets while anticipating local digital and POS needs and collecting store feedback.

Translate and proofread internal English materials into Canadian French, ensuring tone, style, and legal/brand alignment. Support Corporate Communications and PR with agency reviews, maintain a digital translation copy bank, meet deadlines, improve workflows, and collaborate across teams while driving quality and continuous self-development.

Plan and optimize CRM communications (email, push, SMS, WhatsApp) using a Marketing Automation Platform to build data-driven, personalized journeys. Align owned media with paid/earned campaigns and membership activities, support SEO and campaign performance tracking, and coordinate local events and partnerships to drive conversion and membership growth.

Develop and execute local PR plans from global strategies; build and maintain media, influencer, celebrity relationships; manage agencies, events, showrooms and PR budget; monitor media coverage, sentiment and campaign outcomes; collaborate cross-functionally to support brand building and commercial priorities while acting as a brand ambassador.

Lead commercial and merchandising activities for assigned customer groups across omni channels. Drive sales plans, in-season QCP and tactical activations, coordinate with e‑commerce and visual merchandising, manage assortment and inventory actions, analyze sales and demand forecasts, and perform store visits to monitor performance and coach teams.

Lead day-to-day e‑commerce merchandising: publish content, optimize product exposure and rankings (including deals/discounts), improve internal site search, and analyze performance while collaborating with Commercial and Experience Leads to align campaigns and site UX.

The Sales Advisor is responsible for excellent customer service, sales support, and maintaining store presentation, contributing to the overall customer experience in a dynamic retail environment.

As a Sales Advisor, you will provide excellent customer service, guide customers, sell products, and assist with store operations and merchandise presentation.

As a Sales Advisor, you will provide excellent customer service, promote products, and maintain store presentation. You'll guide customers, manage stock, and ensure a tidy sales floor while collaborating with your team.