Cookin, an operating system for chefs, was acquired by CookUnity, a U.S.-based meal delivery platform. Adding Toronto-based Cookin to its ranks will allow CookUnity to give local chefs access to higher earnings, while adding variety and convenience for consumers ordering chef-prepared meals.
CookUnity delivers restaurant quality, chef-made food directly to consumers’ doorsteps, aiming to provide convenient access to meals without sacrificing taste or quality. Cookin’s platform for home chefs, small restaurants and culinary creators provides tools to help them scale their food businesses. Its offerings span online sales, operations management and marketing.
“Joining forces with CookUnity is a game-changer for Cookin and the culinary creators we support,” Morley Ivers, Cookin co-founder and CEO, said in a statement. “Together, we will elevate the food industry by providing chefs with more opportunities to thrive and connect with consumers who value quality and authenticity in their meals.”
The acquisition integrates Cookin’s 1,500 creators, spanning 40 U.S. states and 10 Canadian provinces, into CookUnity’s platform. The move also expands CookUnity into its first international market. Chefs using CookUnity’s platform will be able to diversify their business though Cookin’s à la carte and limited-time “drop” models. In the same vein, Cookin chefs can make use of CookUnity’s subscription model and its wholesale ingredients club benefit.
