Workfront Product Owner

A highly technical, strategic and hands-on Adobe Workfront Product Owner responsible for the ongoing evolution, governance, administration and optimization of the Adobe Workfront platform across businesses and geographies. This role will enable digital marketing, campaign management, project delivery and operational workflows while ensuring the platform scales effectively across enterprise teams.
You will serve as the organization's primary Workfront subject matter expert, leading platform strategy, roadmap development, governance, automation, integrations and user adoption. Working closely with Marketing, Technology, Operations, Compliance and business stakeholders, you will ensure Workfront delivers measurable business value through streamlined processes, enterprise visibility and workflow automation.
If you thrive at the intersection of technology, product management, marketing operations and enterprise governance—and enjoy balancing strategic leadership with deep hands-on platform expertise—this role was designed for you.

Position Responsibilities:

Platform Ownership and Strategic Governance

• Own the full Adobe Workfront platform lifecycle—from administration and configuration to optimization and enterprise scaling.

• Define and maintain a multi-year Workfront product roadmap aligned with digital marketing and operational transformation objectives.

• Establish and lead a Workfront Centre of Excellence (CoE) and governance model for platform enhancements and adoption.

• Own and prioritize the platform backlog based on business value, technical feasibility and organizational priorities.

• Serve as the primary escalation point for platform decisions and governance reviews.

• Manage user hierarchy, permissions, security standards and platform governance.

Technical Configuration and Integration

• Design, build and maintain Workfront Fusion automations and integrations across enterprise platforms.

• Configure and maintain custom forms, templates, workflows, approval processes, request queues, portfolios, programs and dashboards.

• Lead release management, testing, deployment and platform enhancement activities.

• Partner with enterprise architecture and technology teams to establish integration, security and data standards.

• Leverage Workfront Planning, Scenario Planner and Blueprints to support enterprise planning and onboarding.

Digital Marketing Operations and Workflow Enablement

• Partner with Digital Marketing, Brand, Customer Experience, Analytics, Legal, Compliance and Technology teams to optimize workflows.

• Enable efficient execution of campaigns, projects, initiatives and business processes across segments.

• Design scalable workflow frameworks that improve collaboration, transparency, speed-to-market and governance.

• Identify process bottlenecks and implement automation opportunities that improve operational efficiency.

• Support marketing transformation initiatives and enterprise work management standards.

Portfolio and Resource Management

• Use Workfront Planning and Scenario Planner to support prioritization, resource allocation and capacity planning.

• Develop executive dashboards and reporting that provide visibility into project health, utilization and portfolio performance.

• Define intake and prioritization processes that support strategic decision making.

• Monitor platform and operational performance metrics and identify improvement opportunities.

Consultant Transition and Enterprise Scaling

• Lead the transition of platform ownership from external partners to internal teams.

• Document configurations, integrations and operating procedures to ensure sustainable platform ownership.

• Support onboarding of new business units using standardized governance, templates and best practices.

• Evaluate consultant deliverables to ensure scalability, maintainability and alignment with enterprise standards.

Stakeholder Engagement and Change Management

• Act as the primary liaison between business and marketing leaders, technology teams and platform users.

• Lead change management, training and adoption initiatives across business segments.

• Facilitate governance forums, roadmap reviews and executive reporting sessions.

• Drive enterprise adoption and continuous improvement of Workfront capabilities.

Required Qualifications

Technical Skills

• Deep hands-on expertise administering and configuring Adobe Workfront.

• Expert knowledge of custom forms, templates, workflows, reporting, dashboards, permissions and resource management.

• Strong Workfront Fusion experience including integrations, API connectivity, automation and error handling.

• Experience integrating Workfront with Adobe Experience Cloud, CRM, DAM, marketing automation and enterprise systems.

• Experience with SaaS platform administration, release management and support.

• Knowledge of Agile delivery methodologies and product management practices.

• Experience with Adobe Experience Manager (AEM), Adobe Experience Cloud and Adobe Experience Platform is preferred.

Strategic and Leadership Skills

• Demonstrated success serving as a Product Owner, Platform Owner or Technology Product Manager.

• Ability to define and execute multi-year product roadmaps in complex organizations.

• Experience establishing Centres of Excellence and governance frameworks.

• Strong stakeholder management, communication, and change leadership capabilities.

• Experience driving enterprise technology adoption and business process transformation.

Industry and Domain Knowledge

• Experience supporting digital marketing, marketing operations, customer experience or enterprise workflow management functions.

• Experience operating in highly regulated environments is preferred.

• Financial services, insurance or asset management experience is considered an asset.

Certifications

The following certifications are considered strong indicators of the technical depth and professional commitment we are looking for:

• Required: Adobe Certified Professional — Adobe Workfront Project Manager (AD0-E911)

• Strongly Preferred: Adobe Certified Professional — Adobe Workfront Fusion Developer (AD0-E902)

• Preferred: Adobe Certified Expert — Adobe Workfront Core Developer (AD0-E907)

• Preferred: Certified Scrum Product Owner (CSPO), SAFe Product Owner/Product Manager or PMP

• Ideal: Multiple Adobe Workfront certifications and demonstrated enterprise administration experience.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.   

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.