Manage the company website end to end, including CMS updates, page builds, copywriting, front-end improvements, CRO, A/B testing, analytics, SEO, accessibility, performance, and structured data. Partner with marketing, design, growth teams, developers, and agencies to launch pages and campaigns. Maintain the site roadmap, conduct audits, identify friction, and prioritize data-driven enhancements.
Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.
Responsibilities:
- Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
- Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
- Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
- Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
- Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
- Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
- Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
- Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
- Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
- Conduct regular audits of site content, links, and functionality to catch and fix issues proactively
- Manage website roadmap and prioritize enhancements based on data, test results, and business priorities
- Coordinate with developers or agencies on larger technical projects when needed
Required Qualifications:
- Proven experience managing a website in a professional CMS environment
- Working knowledge of HTML, CSS, and some JavaScript
- Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)
- Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy
- Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
- Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses
- Strong attention to detail and project management skills
Nice To Haves:
- Sanity CMS experience
- Experience with SEO fundamentals, page speed optimization, or accessibility standards
- B2B SaaS or real estate/proptech experience
Lone Wolf Technologies Cambridge, Ontario, CAN Office
Cambridge, Canada
Similar Jobs
Software
Own and evolve Loopio’s marketing website and related web properties. Build custom WordPress Gutenberg blocks, responsive experiences, animations, and integrations while improving performance, accessibility, SEO, and maintainability. Partner with design, growth marketing, and marketing operations to deliver CRO experiments, A/B tests, lead-capture and CRM workflows, and measurable conversion improvements. Use AI coding agents, automated testing, and modern development practices to accelerate delivery and manage cloud hosting.
Top Skills:
Claude CodeCloud HostingCodexCss/ScssFigmaFull Site EditingGemini CliGitGitGsapGutenbergHTMLHubspotJavaScriptMcp ServersPHPReactSalesforceWordpress
Other
Manage and optimize website presence, focusing on A/B testing, analytics, and user experience to enhance conversion rates and user engagement.
Top Skills:
CSSElementorFigmaGa4Google Tag ManagerHTMLJavaScriptWordpress
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Leads end-to-end compliance and integrity risk assessments across international business units. Responsibilities include planning assessments, interviewing stakeholders, transaction testing, data analysis, evaluating regulatory and third-party risks, reporting findings to executives, tracking remediation, identifying misconduct, and improving assessment methodologies. Requires strong judgment, investigative and analytical skills, executive communication, international compliance expertise, and at least 10 years of relevant experience.
Top Skills:
Artificial IntelligenceData AnalyticsExcelMicrosoft Powerpoint
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
