Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!
Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here.
As our new Performance Marketing Coordinator, you will contribute to the performance marketing practice at Wattpad by executing marketing campaigns, building up our knowledge base of effective tactics through testing & experimentation, and supporting the development of systems and processes that will allow the marketing team to thrive. You will have the opportunity to work cross-functionally across Brand, IP, Social, Growth, Product, and Creative, to ensure that performance marketing is able reach its objectives. You will also have the opportunity to derive both quantitative and qualitative insights from Wattpad’s existing base of monthly visitors to help inform our current and future channel strategy.
What you’ll be doing:
- Execute comprehensive, multi-channel paid media campaigns to drive brand awareness, user acquisition, reactivation, and/or revenue, based on company objectives
- Provide performance marketing support to a variety of specialized marketing initiatives, including promoting our brand and product value proposition, Wattpad Originals, and our subscription plans (Wattpad Premium, Wattpad Premium+)
- Set up and maintain cadence of reporting on channel performance for key stakeholders to inform them of insights and learnings that can feed into campaign creative and execution for future performance optimization
- Maintain ongoing documentation of new learnings, best practices and processes in order to build our knowledge base while sharing these regularly with the organization.
- Execute ongoing experiments in collaboration with the Performance Marketing Manager to unlock new winning strategies.
What we're looking for:
- A highly engaged Wattpadder! Passion for the platform, Wattpad stories, and their creators is a must
- Educational or working experience in marketing, advertising, or analytics
- Strong attention-to-detail, organizational or project management skills
- You can demonstrate a fundamental understanding of paid media channels—including audience building, ad development, tracking, and trafficking processes, and have a point of view on which brands are doing amazing work in marketing/advertising
- You are comfortable with and excited by data, and can glean learnings and insights from numbers
- An eagerness to take initiative and an ability to juggle multiple priorities with ease.
- Relevant certifications, such as Google Analytics, Google Ads, Meta BluePrint, and TikTok certifications, are a plus
Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.
About Wattpad
Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.
What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.
How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.
Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.
If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.
Culture and Diversity
Wattpad is an equal opportunity employer. We do not discriminate. Period.
Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.
If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.
Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.
Wattpad Toronto, Ontario, CAN Office
36 Wellington St E, Toronto, Ontario, Canada, M5E 1C7
