VP Sales

Are you a sales leader who can build a high-performing team, install world-class process, and scale revenue fast - while still rolling up your sleeves on big enterprise deals? This is your chance to lead the revenue engine at one of the fastest-growing social media engagement SaaS companies.

BrandBastion is at an inflection point: social has become the primary channel where brands are built, trust is won (or lost), and performance marketing lives and dies. AI is transforming how brands can engage at scale—but the winners will be the companies that combine automation with authenticity. That’s what we do.

We’re hiring a VP of Sales to take us to the next level by building the team, process, and operating system that scales. This is a remote role; the right person can be based anywhere as long as they can work hours aligned with selling to North America. The role reports to our CEO & Founder Jenny Wolfram.

The vision for BrandBastion was born from seeing how major brands struggled to manage social media engagement at scale while maintaining authenticity. Since founding BrandBastion, we’ve grown explosively:

• Partnered with iconic brands like Netflix, Uber, Sephora, GrubHub, The North Face, Red Bull, and NARS
• Integrated with Facebook, Instagram, TikTok, LinkedIn, YouTube, Trustpilot, and more
• Maintained 96%+ client retention
• Built a global team across 16 nationalities, with legendary retreats that bring our remote-first culture to life
• Processed 1B+ social media interactions for our clients

We’re in a rare window where:

• Social media is the front door of every brand
• The volume and speed of engagement has exploded
• AI is making scalable engagement possible, but brands still need a human layer to protect voice, handle nuance, and resolve crises

Unlike legacy social media management tools, we built BrandBastion from the ground up with engagement at the center—and for the AI era. We’re not just “managing comments.” We help brands create loyalty, protect reputation, and drive measurable growth.

This is a “builder-leader” role. You’ll inherit a small team and will be responsible for:

• Hiring and scaling the team (we plan to hire +2 AEs in Q1 who can hunt new business)
• Coaching and leveling up performance through call reviews and deal strategy
• Installing a sales operating cadence, methodology, and CRM discipline
• Owning forecasting, pipeline rigor, and scalable go-to-market execution
• Partnering cross-functionally with Marketing, Product, and Customer Experience to improve how we sell and what we sell

• Recruit, hire, onboard, and ramp high-performing Account Executives and BDRs
• Coach AEs by listening to calls, improving discovery, driving deal progression, and sharpening executive communication
• Set expectations and accountability for outbound performance and pipeline generation
• Address underperformance quickly and professionally; make tough calls when needed

• Design and continuously refine a clear, repeatable sales process (stages, exit criteria, deal steps)
• Implement and operationalize a sales methodology that fits our motion
• Ensure pipeline hygiene and HubSpot discipline (next steps, stakeholders, stage accuracy, close dates, decision process)
• Build the weekly/monthly cadence: pipeline reviews, forecasting, coaching, and metrics tracking

• Lead ICP deep dives and define vertical focus by quarter
• Create account lists and outbound strategy; drive multi-threading into buying committees
• Hold AEs accountable for consistent, high-quality outreach—not bursts
• Run experiments to improve pipeline creation and conversion

• Join strategic calls, support multi-threading, lead higher-stakes conversations, and help close enterprise deals
• Improve proposals, pitch decks, business cases, ROI narratives, and competitive positioning (Sprinklr, Sprout, Emplifi, etc.)

• Own the sales tech stack, process, reporting, and forecasting - supported by a RevOps resource (hiring)
• Partner with RevOps on HubSpot configuration, reporting, automation, workflows, and deal desk support (legal/admin)

• Bring structured feedback from the field to marketing/product/CX
• Share data-driven recommendations to leadership on pricing/packaging, trials vs. no trials, and positioning to win more deals

• Proven experience leading and scaling a B2B SaaS sales team
• Strong operator: highly organized, process-driven, and reliable cadence/forecast owner
• Excellent coach who can materially improve AE performance through structured enablement
• Strong outbound and enterprise GTM chops (account-based strategy, multi-threading, executive selling)
• Confident in HubSpot/CRM discipline, pipeline management, and forecasting
• High integrity and professionalism -sets the tone for the team

Competitive compensation and OTE (more shared in interview process)

Huge impact: You’ll build the revenue engine that takes us to the next stage

Remote-first, global culture with an ambitious, high-ownership team

A seat at the leadership table shaping GTM, product feedback loops, pricing/packaging, and growth strategy