Big Viking Games is hiring a VP of Revenue & Marketing to own the commercial engine across a portfolio of live-service virtual worlds. Reporting to the CEO, this role owns revenue performance, monetization design, brand strategy, community, and audience growth across the portfolio.
About Us
Big Viking Games is a profitable, self-funded live-service studio based in Toronto. Founded in 2011, the company has been building and operating virtual worlds for over a decade.
Our flagship games, YoWorld and FishWorld, have served millions of players over their lifetime through deep in-game economies built around virtual goods, player-to-player trading, and long-term engagement.
About the Role
BVG is actively investing in a 2.0 product roadmap - a next-generation rebuild of the legacy platform - with the potential to significantly expand its addressable market. This role owns the commercial and growth side of that journey: revenue & monetization strategy, brand positioning, go-to-market execution, and audience expansion.
The ideal candidate combines analytical depth with marketing instincts. You are equally comfortable building a pricing model, designing a segmentation strategy, and developing a brand narrative. You understand how consumer spending behaviors work in digital environments and can identify monetization opportunities that go beyond incremental optimization.
What You’ll Do
Revenue & Business Performance
- Own revenue performance across YoWorld and FishWorld, including revenue targets, spender economics (ARPU, LTV), and user growth
- Lead annual and quarterly planning, budgeting, and revenue forecasting
- Prepare and present business reviews to the CEO and Board, including performance trends, risks, and trade-offs
- Champion a data-driven operating culture across the revenue organization, ensuring key metrics inform strategy and execution
Monetization & Economy Design
- Design and implement new monetization models, including pricing & bundling options, scarcity mechanics, loyalty programs, and tiered offerings
- Own pricing strategy, offer design, segmentation, and monetization experimentation through A/B testing and cohort analysis
- Oversee in-game economy health across both titles, including currency balancing, inflation management, and spend curve optimization
Brand, Marketing & Growth
- Define and evolve brand identity across both titles to capture new audience segments and expand the addressable market
- Own product positioning, messaging, and tone of voice; lead go-to-market strategy for 2.0 product launches
- Identify and develop strategic partnerships and distribution channels to extend reach and drive audience growth
- Own the virtual goods merchandising strategy, including how products are packaged, promoted, and presented to players
- Lead the community function, providing strategic direction to the community management team and ensuring alignment with brand voice, product goals, and player engagement KPIs
Cross-Functional Leadership & Team Development
- Directly manage Revenue PMs, Live Content Managers, Content Designers, and Community Managers across both game pods
- Partner with the VP Creative AI as a peer, aligning commercial priorities with product and creative direction
- Navigate trade-offs across creative, commercial, and operational priorities; drive alignment where interests compete
- Liaise with art and production leadership to align content supply chain goals, performance targets, and cost management
- Hire, mentor, and evaluate team leads; own performance management with clear goals and measurable outcomes
How We’ll Measure Success
- Revenue performance. Achieve or exceed revenue targets while maintaining healthy spender economics and margin.
- Monetization innovation. New monetization models are live, generating measurable revenue, and improving revenue per spender.
- Brand and audience growth. New audience channels or partnerships producing measurable results; 2.0 go-to-market strategy documented and in execution.
- Team performance. High levels of alignment and accountability across teams; leadership development visible across reporting functions.
Requirements
Must-Haves
- 5+ years leading revenue, growth, or product functions at a consumer business with recurring or transactional revenue models (e.g., subscriptions, e-commerce, marketplace or digital goods).
- Marketing or brand leadership. Experience developing brand positioning, go-to-market strategy, or audience growth initiatives within a commercial or revenue-oriented function.
- Data-driven decision-making. Strong analytical instincts with a track record of using data to inform strategy, evaluate performance, and guide investment decisions.
- Executive communication. Proven ability to present strategy, defend decisions, and communicate effectively with senior leadership and board members.
Nice-to-Haves
- Gaming industry experience. Familiarity with virtual economies, game economy design (inflation, currency systems, spend curves), live operations calendars, or portfolio management across live products.
- AI integration experience. Demonstrated experience embedding AI-driven workflows or tools into product operations, analytics, or content pipelines in a professional or enterprise context.
- Strategic or financial acumen. Background that includes financial modeling, strategic planning, or structured problem-solving (e.g., management consulting, investment banking, or equivalent operational experience).
- Cross-functional leadership. Experience leading multi-disciplinary teams across functions beyond marketing or product alone.
Benefits
- Comprehensive health and wellness benefits
- Generous PTO and holidays
