About League
Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.
Position Summary
League is a leading healthcare platform as a service (HPaaS) company that empowers healthcare organizations to innovate and deliver better patient care. We are seeking a highly motivated and experienced Vice President of Demand Generation to lead our global demand generation strategy and execution.
In this role, you will:
- Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets
- Oversee all demand generation activities, including digital marketing, content marketing, events, webinars, email marketing, and lead nurturing
- Build and manage a high-performing demand generation team, fostering a culture of collaboration, innovation, and accountability
- Define and track key performance indicators (KPIs) to measure the effectiveness of demand generation programs and optimize accordingly
- Manage the demand generation budget and allocate resources effectively
- Collaborate closely with sales, product marketing, and customer success teams to ensure alignment and drive pipeline growth
- Stay abreast of industry trends and best practices in demand generation, particularly within the healthcare technology sector
- Leverage marketing automation tools and technologies to streamline processes and improve efficiency
- Analyze campaign performance data to identify areas for improvement and implement data-driven optimizations
- Develop and maintain a strong understanding of the HPaaS market, target audience, and competitive landscape
- Present regular reports to senior management on demand generation performance and key initiatives
- Develop and execute targeted digital marketing campaigns across various channels, including search engine optimization (SEO), paid media (PPC), social media advertising, and email marketing
- Create compelling content such as white papers, blog posts, case studies, and webinars to educate and engage target audiences
- Plan and execute industry events and conferences to generate leads and build brand awareness
- Implement account-based marketing (ABM) strategies to penetrate key healthcare organizations
About You:
- Bachelor's degree in Marketing, Business, or a related field
- 10+ years of experience in demand generation leadership roles, preferably within the healthcare or technology industry
- Proven track record of developing and executing successful demand generation strategies that drive pipeline growth and revenue
- Deep understanding of digital marketing channels, including SEO, SEM, social media, and content marketing
- Experience with ABM (Account-Based Marketing) strategies
- Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Strong analytical skills and data-driven decision-making capabilities
- Excellent communication, interpersonal, and presentation skills
- Ability to thrive in a fast-paced, dynamic environment
Nice-to-have:
- Experience with ABM (Account-Based Marketing) strategies.
- Familiarity with healthcare regulations and compliance requirements (e.g., HIPAA).
- MBA or other relevant advanced degree.
Why League?
- Be part of a high-performing, collaborative team that values individual contributions and celebrates collective success.
- Make a real impact on the future of healthcare, helping to improve the lives of millions.
- Enjoy competitive compensation and benefits, including comprehensive health coverage and opportunities for professional development
What we offer:
- Comprehensive Health Benefits: We prioritize your well-being with complete medical, dental, and vision coverage.
- Bonus Program: Be rewarded for your contributions with our performance-based bonus program.
- Employee Stock Option Program: Become an owner and share in our success through our stock option program.
- Unlimited Paid Time Off: Take the time you need to recharge and maintain a healthy work-life balance.
- Spending Accounts: Manage your healthcare and dependent care expenses with tax-advantaged spending accounts.
- Wellness Days: Prioritize your mental and physical health with dedicated wellness days throughout the year.
- Growth Opportunities: We invest in your future with abundant opportunities for professional development and advancement.
- Mentorship Program: Benefit from guidance and support from experienced leaders in your field.
- Flexible Ways of Working: Enjoy the freedom to work in a way that suits your life and boosts your productivity.
Security-Related Responsibilities
- Compliance with Information Security Policies
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.
Compensation range for Canada applicants only
$186,500—$279,700 CAD
Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [email protected].
Our Application Process:
Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps
- You should receive a confirmation email after submitting your application.
- A recruiter (not a computer) reviews all applications at League.
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.
Here are some additional resources to learn more about League:
- Learn about our platform, leadership team and partners
- Highmark Health, Google Cloud, League: new digital front door to seamless care
- Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors
- League raises $95 million USD in Series C to build world’s leading healthcare CX platform
- Forbes x League: The Platformization Of Healthcare Is Here
- Fast Company x League: If we want better innovations in healthtech, we need more competition
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