Vice President - Sales

General Information:

Job Title: Vice President - Sales 

Location: Toronto, ON (Hybrid) 

Job Type: Full-Time 

Reporting Line: Chief Strategy Officer (CSO) 

Salary Range:

• Base: $170k–$200k CAD per year

• OTE: $250k–$350k CAD per year

• Total Compensation: $420k–$550k CAD per year (negotiable)

About Fulfillment IQ (FIQ): 

Fulfillment IQ is a supply chain engineering and transformation company that helps brands, retailers, and 3PLs design, build, and scale high-performance logistics operations. 

We work at the intersection of strategy, operations, and technology where we solve complex, real-world problems across warehouse design, automation, order management, transportation, and end-to-end supply chain execution. 

Our teams combine deep domain expertise with strong technical capability, delivering outcomes through consulting, systems implementation, and proprietary platforms that accelerate time-to-value and reduce delivery risk. 

If you enjoy working in complex environments, partnering closely with clients, and seeing your work make a tangible impact on how global commerce moves, this is the place where your skills and judgment truly come to life. 

Role Overview: 

The Vice President of Sales is accountable for new logo acquisition and gross new bookings.  

This role leads the hunter motion including building a pipeline, closing complex services-led deals, and establishing the brand with new clients across warehouse operations, logistics technology, AI implementations and supply chain strategy engagements. 

This is not a transactional sales role.  

The VP of Sales is the front line of growth. This role ensures we win clients that can be delivered profitably, expanded over time, and turned into long-term relationships. It is a consultative, enterprise services sales leadership role requiring strong discovery, solution framing, and executive-level selling.  

Mandate: 

• Own new logo bookings and pipeline health 

• Build and lead a high-performing hunter sales team 

• Establish repeatable new logo GTM motions by value stream 

• Ensure disciplined discovery and solution qualification 

Must Have: 

• 10+ years in B2B enterprise services or technology sales 

• Demonstrated experience selling into supply chain, logistics, or fulfillment environments, with the ability to translate operational challenges into consultative, services-led solutions 

• Proven success selling consulting, systems integration, or custom software 

• Experience leading hunter sales teams 

• Strong executive presence and discovery skills 

• Comfortable operating in ambiguous, growth-stage environments 

Key Responsibilities: 

New Logo Revenue Ownership 

• Own new bookings targets and pipeline coverage 

• Drive outbound and inbound sales strategy for new clients 

• Lead complex, multi-stakeholder enterprise sales cycles 

Sales Team Leadership 

• Hire, coach, and scale Account Executives (Hunters) 

• Set quotas, coverage models, and performance standards 

• Establish clear expectations for discovery, qualification, and close 

Consultative Selling & Deal Execution 

• Personally engage on strategic, high-value opportunities 

• Lead executive discovery with COOs, CIOs, Heads of Supply Chain 

• Partner with Pre-Sales and Delivery Architects during solution shaping 

Pipeline & Forecast Discipline 

• Maintain accurate pipeline data and forecasting 

• Enforce qualification standards and exit criteria 

• Identify early deal risks and escalation points 

Cross-Functional Collaboration 

• Partner with Pre-Sales to ensure high-quality proposals 

• Collaborate with Delivery to validate feasibility and staffing assumptions 

• Coordinate with Partnerships on co-sell opportunities 

• Align with Marketing on Ideal Customer Profile (ICP) targeting and campaign feedback 

What Success Looks Like in the First 90 Days: 

30 Days In 

• Assess current pipeline, ICP fit, and win/loss patterns 

• Review discovery quality and qualification rigor 

• Build trust with Pre-Sales and Delivery leaders 

60 Days In 

• Implement standardized discovery and qualification frameworks 

• Coach AEs on consultative selling and solution framing 

• Improve pipeline hygiene and forecast reliability 

90 Days In 

• Demonstrate improved win rate and deal quality 

• Build a predictable new logo pipeline 

• Deliver a scalable new-logo GTM playbook 

Key Performance Indicators (KPIs): 

• New logo bookings 

• Pipeline coverage ratio 

• Win rate on qualified opportunities 

• Average deal size and margin 

• Forecast accuracy 

• Deal cycle length 

Why You’ll Love Working Here: 

 
At Fulfillment IQ, we don’t just build supply chain solutions, we build long-term careers. 

We believe in giving our people real ownership, real influence, and meaningful responsibility. Whether you’re leading a client relationship, shaping a solution, or building internal capability, your decisions have visible impact. 

We operate with a high-trust, high-standards culture that values clear thinking, collaboration, and accountability without unnecessary hierarchy or bureaucracy. 

Here’s what makes Fulfillment IQ a rewarding place to work: 

Work That Matters 
You’ll help solve real operational challenges that directly impact global commerce, customer experience, and supply chain performance. 

Career Growth That Matters 
We invest in mentorship, leadership development, and continuous learning — supporting both vertical growth and long-term career progression. 

Flexibility to Thrive 
We support remote and hybrid work models, flexible schedules, and trust our teams to manage their time responsibly. 

We Celebrate Impact 
From project wins to personal milestones, we recognize contribution, celebrate progress, and value consistency over heroics. 

A Collaborative Culture 
You’ll work alongside experienced consultants, engineers, product leaders, and commercial professionals who value ownership, transparency, and high standards. 

Perks you’ll appreciate: 

Health & Wellness 

• Comprehensive health and dental coverage for you and your family (region-specific plans) 

• Employee wellness programs where applicable 

Time Off 

• Competitive paid time off (PTO), sick leave, and public holidays 

• Flexible leave policies that respect local labor standards 

Retirement & Financial Security 

• Retirement savings programs and employer contributions 

• Region-specific plans (401(k) in the U.S., CPP and supplementary plans in Canada) 

Professional Growth 

• Dedicated learning and development budget 

• Support for skills development, leadership growth, and career progression 

Flexible Work 

• Remote and hybrid work options 

• Flexible working hours aligned to role and client needs 

Additional Perks 

• Equipment and workstation allowances 

• Internet and business travel reimbursements 

• Employee stock options (ESOP), where applicable 

• Team events, meetups, and company offsites 

Life at Fulfillment IQ: 

Fulfillment IQ is a people-first company built in trust, collaboration, and ownership. We are proud to be an equal opportunity employer and are committed to building a diverse, inclusive, and high-performing workplace. 

Learn More About Us: 

Website: fulfillmentiq.com 
LinkedIn: Fulfillment IQ 
Spotify: eCom Logistics Podcast Spotify 
YouTube: eCom Logistics Podcast YouTube