Supervisor, Digital Investment & Activation

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

We are currently seeking a highly motivated Supervisor, Digital Investment & Activation, to join our growing team. This person will be fluent in paid Search marketing (SEM) and have a broad understanding of Audio, Programmatic and Social planning and execution.

What You’ll Do 

Team Management and Delegation – 25%

• Oversee junior team members, and manage expectations with team leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions 
• Manage and develop junior team member(s), contributing to growth plans and career goals
• Manage performance reviews: sharing strengths and weaknesses, providing clear next steps for growth, and suggest training opportunities.
• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership 
• Provide ongoing education and training on best practices, media principles, and industry at large to junior team
• Participate in interview process for junior team members’ roles 
• Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

Digital Media Strategy – 20%

• Develop and articulate media strategies as it pertains to digital planning and buying, setting the team up for success in building tactical plans
• Lead team alongside Associate Director and Director in creation of strategy/tactical recommendation materials for client presentations
• Incorporate data from Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 
• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life 
• Take lead in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
• Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals

Relationship Management – 20%

• Foster strong, mutually beneficial relationships, building trust and accountability with Horizon Media departments to facilitate problem solving, i.e. Business Solutions, Traffic, Ops, as well as clients and vendors
• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships 
• Act as key resource and trusted partner for clients (i.e., campaign updates, creative needs, POVs on industry changes)

Media Negotiating & Buying – 15%

• Manage RFP creation and review of partners/site responses, act of point of escalation for partner negotiations
• Provide final sign off on insertion orders within internal systems tool and accuracy of plan details
• Act as a resource for team as they work through the planning process
• Spearhead collaboration with other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions 
• Initiate and guide team collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)

Campaign Management & Execution – 10%

• Ensure proper protocol for trafficking and site tagging is followed by junior team members
• Provide final sign off on specs documents and confirm all materials are received from creative agency 
• Ensure that all execution and campaign post launch information are compiled in a timely fashion
• Act as resource for junior team members on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety

Reporting & Analysis – 10%

• Act as primary resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video 
• Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy
•  Responsible for accurate delivery of all dashboards and insights to the client

Who You Are  

• A strong writer, communicator and presenter 
• A left and right brain thinker
• A collaborative, team-oriented manager with strong delegation and organization skills; able to manage up & down
• A problem solver with foresight and the ability to develop creative solutions 
• Detail oriented with commitment to follow through 
• Nimble and flexible to succeed in a fast-paced environment 
• A strong team player, willing to roll up their sleeves 
• Interested in the digital landscape and a desire to innovate and keep up with trends 
• Excited to lead and coach team members
• An advocate for and supporter of Diversity, Equity and Inclusion

Preferred Skills & Experience  

• 3+ years previous digital media experience, preferably with direct client experience
• Strong grasp of various channels and buying methods (video, display, programmatic, social)
• Familiarity with marketing principles, analytics and concepts 
• Advanced skills within Microsoft Office Suite and media buying tools
• Honed skillset in negotiating and constructing digital media plans, understanding of planning, buying & activation
• Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
• Leadership and supervisory experience in terms of developing media professionals

Certificates, Licenses and Registrations 
There are no requirements for certificates, licenses and registrations

Physical Activity and Work Environment

There are no requirements for physical activity and work environment

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-TH1

#LI-HYBRID

Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following:

tharrison@horizonmedia.com