Job Description
We are a rapidly expanding team in Canada, and we are seeking a detail-oriented, technically proficient, and analytical eCommerce supervisor and expert to join us. The ever-changing eCommerce landscape is evolving at a pace that demands adaptability, quick-thinking, and a thirst for rapid-fire learning that rivals technical expertise. This growth presents exciting opportunities and challenges for the right candidate.
The eCommerce Supervisor will report to the Associate Director, Digital Investment & Activation, and will support and – in some cases – own the day-to-day logistics of tactical execution, implementation, and maintenance of eCommerce media efforts. Effective collaboration and communication are key, as this individual will work closely with cross-functional Horizon Media teams, delivering top-notch tactical and detail-oriented work in media buying, optimization, attribution analytics and campaign reporting.
What You’ll Do
Media Negotiating & Buying – 25%
· Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
· Work alongside Horizon Media teams (Performance Media Group, Digital Investment, Ad Operations etc.) towards 360 partnerships, incorporating relevant extensions
· Contribute to the creation and presentation of media-specific documents such as media plans, objectives and strategies decks, and other related functions
Campaign Management & Execution – 25%
· Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
· Oversee trafficking and site tagging, ensuring all first- and third-party trafficking is properly implemented
· Issue specs documents and ensure all materials are received from the creative agency
· Oversee the creation of campaign post-launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
· Own mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
Reporting & Analysis - 20%
· Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
· Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
· Support in determining set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each initiative
· Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
· Use learnings drawn from data to effectively optimize campaigns
Data Intelligence – 15%
· Help create data informed intellectual property of both media and shopping metrics across each of the platforms that we are advertising on so that we have a proprietary understanding of the Omni-Commerce path to purchase.
· Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
· Work with sales results and pricing tools to set optimum revenue achievement goals.
· Understand, analyze, and recommend data collection strategy; provide insights and optimizations.
Project Management – 15%
· Keep track of – and communicate - milestones, timelines, and deliverable dates to relevant stakeholders
· Create and maintain and project management workflows, process docs, and documentation as needed
· Establish frameworks of presentation decks; help research and build the content supporting the Director level.
· Generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
· Provide consistent and effective support to the Director level on client and new business opportunities.
Who You Are
· An analytical thinker with the ability to communicate findings to others
· An independent worker with strong time management and organization skills
· A problem solver with foresight and the ability to develop creative solutions
· Detail-oriented with a commitment to follow through
· Nimble and flexible to succeed in a fast-paced environment
· A strong team player, willing to roll up your sleeves
· Thrive amid uncertainty; resourceful, persistent, dogged, and resilient
· Interested in the digital/eCommerce landscape and a desire to innovate and keep up with trends
· A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
· Appx 2 years relevant performance media experience
· Proficiency in data analytics to optimize media spend
· Experience in Google Analytics and Adobe Analytics required
· Experience in Google Tag Manager is an asset
· Expertise in Microsoft Excel and PowerPoint required
· Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
· Strong organizational skills, with the ability to aggregate information and data from multiple sources
· Strong, established familiarity with marketing principles, analytics and concepts
Certificates, Licenses and Registrations
n/a
Physical Activity and Work Environment
n/a
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The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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