Strategic Analytics Manager (Marketing Measurement Partner) (Canada)

As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position. We encourage anybody who is interested in this position to please apply!

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn’t, and where to raise the bar.

Our mission is to help companies grow sustainably. To do that, we’ve built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.

Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they’re proud of - together.

Joining Thrive’s Data & Measurement department as Strategic Analytics Manager, you’ll own Strategic Analytics / Marketing Measurement workflows that drive growth across our clients marketing programs. You’ll partner with internal media teams and client marketing teams by providing measurement consultation and delivering technical insights that inform business decisions. You’ll be a core part of our lift experimentation program, leading client lift tests from design through execution to final presentation. You’ll also support clients and media teams with broader data and measurement capabilities, including measurement reporting, customer or event-level analysis, or media mix modelling, and help shape the evolution of Thrive’s strategic marketing measurement service.

Your focus will of responsibilities will be:

• Domain: Own marketing measurement outcomes through strategic and technical lenses, from scoping client objectives, to executing analysis and presenting insights. This will involve designing and executing geo lift tests, building analyses and insights reporting, and consulting client and internal teams on the right measurement approaches.
• Client: Be the measurement lead across client partnerships, working with paid media teams to turn data into insights and decisions that clients can act on.
• People: Serve as a strategic translator between data and marketing teams, supporting product feedback loops, identifying gaps, and driving integrated project success. Contribute to Thrive’s knowledge across marketing measurement and strategic analytics by educating non-technical stakeholders.
• Company: Build Thrive's capacity to lead marketing measurement strategy by refining playbooks, sharing knowledge, and strengthening cross-department roadmaps and systems. Support our Data & Measurement department’s broader service and product evolution to drive stronger marketing analytics insights, tools and strategy across our client roster.

We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days you’ll focus on learning Thrive’s systems, building relationships with your team, and understanding our current operating model. You’ll immerse yourself in existing or onboarding client workflows and begin to get acquainted with our in-house measurement solutions across lift experimentation and media mix modelling.
• In your first 60 days you’ll begin to support Strategic Analytics / Measurement client workflows across geo lift experimentation, custom reporting and analysis, and measurement consultation.
• In your first 90 days you’ll begin to own Strategic Analytics / Measurement client workflows to advance insights and measurement outcomes. You’ll collaborate with the Data & Measurement team on priority initiatives across measurement service evolution and incoming client partnerships.

• Marketing Measurement Expertise: You have deep experience with marketing measurement tools, advertising privacy, lift experimentation, attribution, and/or media mix modelling. You understand which data and signals matter most for marketing investment decisions.
• Growth Marketing Acumen: You're fluent in marketing metrics and unit economics across ecommerce and/or B2B demand generation (e.g., ROAS, CPA, CPM, CAC, LTV, ROI, brand lift, MQL/SQL) and apply them in your analysis and consulting.
• Technical Data Rigour: You use data to uncover root causes and challenge assumptions, leveraging SQL, Python, and LLMs to troubleshoot discrepancies and build custom analyses and reporting.
• Consultative Influence: You have a proven track record of influencing marketing executives, gaining buy-in on complex measurement approaches, and translating data into actionable business decisions.
• Curiosity & Adaptability: You thrive in fast-moving environments, embrace evolving methods and services, and see change as an opportunity to grow.

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Equal Opportunity Employer

Thrive is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We have zero tolerance for bullying, discrimination, or harassment of any kind, and we strive to create an environment where everyone feels safe, supported, and valued.

This commitment applies to all aspects of employment, including recruitment, hiring, performance management, training, compensation, and advancement. Accommodations are available upon request for candidates participating in any stage of the selection process.

Competitive Total Compensation Package

At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote-first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more!

The Use of Artificial Intelligence

Every application, interview, and candidate interaction at Thrive is reviewed and managed by a human. Where AI tools are used to support parts of the hiring process, candidates are informed and asked to provide consent.

Hiring Eligibility by Location

While Thrive operates as a remote-first organization and hires globally, work authorization requirements vary by role and location. Candidates must be legally authorized to work in the country where the role is based. For roles based in Canada, candidates must already be eligible to work in Canada. Thrive does not provide visa sponsorship.

Beware of Hiring Scams

Thrive Digital will never offer employment or request personal information outside of our official application process. While we do reach out to people on social channels, most commonly LinkedIn, with information about our active job posts, we always include a detailed recruitment package and a link to our careers page to apply. We do not reach out to candidates via text, WhatsApp or telegram or request any personal information. All recruiting communications will come from an @thrivedigital.com email address or our applicant tracking system (Greenhouse).

Thrive is a remote-first company with team members working across multiple regions. We recognize and respect the Indigenous histories of the lands where our team lives and works.