Develops and optimizes digital content for Definity Insurance across websites, blogs, social media, video, email, infographics, and thought leadership channels. Responsibilities include researching topics, writing and editing content, collaborating with subject matter experts, repurposing content for varied audiences, applying SEO/GEO/AEO strategies, reviewing performance data, and supporting integrated marketing campaigns.
The Opportunity
Are you a talented writer who goes above and beyond to deliver great content to your audience? Do you like learning new things and enjoy helping others learn, too? Do you often hear something and think, “that would make a great article…and a social media post…and maybe a video…”? Well, we’ve got the role for you.
Reporting to the Director of Content and Search on our Marketing & Communication team, the Sr. Specialist, Content Marketing will play an instrumental role in our team’s mission to drive brand awareness for Definity Insurance through content development for our digital channels. The successful candidate will work closely with Content Marketing and SEO/AEO Strategy and will collaborate with our Web Experience, Design, Communication, Social Media, and PR team members.
What to Expect
- Write high-quality content for digital properties, including blog posts, website page content, infographics, white papers, thought leadership, social media, video
- Conceptualize, research, and create compelling content that educates and inspires our audiences to take action and is written strategically for search and AI engines
- Work with colleagues across our Marketing & Communication team and internal subject matter experts to produce accurate, relevant copy
- Identify and repurpose high-value content to target different audiences and mediums, make recommendations on channels and assets that will deliver the most impact
- Edit content from internal and external contributors, ensuring our tone and the quality of our content meet corporate brand standards
- Review available data/reports related to our content and adapt and optimize
What you bring
- Strong writing, editing, and communication skills for a variety of content types, such as web copy, blog posts, email campaigns, ads (digital and print), presentations, videos, thought leadership articles, and brochures
- University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field
- A minimum of 5 years of progressive, professional experience in a writing, content writing, or content marketing role
- Strong organization and problem-solving skills
- Experience in developing content for large-scale, integrated campaigns
- Proven ability to develop content through deep consumer understanding and strong data analysis
- Experience optimizing content for web and mobile properties
- Experience with SEO, GEO, AEO
- Experience writing for and marketing to both B2B and B2C audiences is an asset
- Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication
- Agency experience is an asset
Salary Range: $73,500 - $123,500
About the Team Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
Definity Waterloo, Ontario, CAN Office
111 Westmount Road South, Waterloo, ON, Canada, N2J4S4
Definity Mississauga, Ontario, CAN Office
Mississauga, Canada
Definity Oakville, Ontario, CAN Office
Oakville, Canada
Definity Toronto, Ontario, CAN Office
Toronto, Canada
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