As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate an inclusive culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role:
CrowdStrike is looking for a Sr. Product Marketing Manager seasoned in cybersecurity and threat intelligence to help us drive leadership in this market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile role. As a Sr. Product Marketing Manager, you will engage cross-functionally with the relevant teams to help design, plan and execute the go-to-market strategy that drives real measurable success. This will include building differentiated messaging that increases awareness and demand in that space.
You are a self-starter who can excel in a fast-paced environment by taking ownership of the product marketing activities. Attention to detail, and an eye for quality, along with the ability to grasp and translate technical capabilities into simple, compelling messages that resonate with customers is crucial. This is a high-profile position and as such, you will need to have subject matter expertise in both cybersecurity and threat intelligence.
What You'll Do:
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Develop and execute the go-to-market strategy for various threat intelligence offerings.
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Plan and drive the launch of new threat intelligence products in accordance with the go-to-market strategy, participate in managing the cross-functional implementation of those plans.
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Build product positioning, value propositions, and messaging that resonates with intelligence buyers and that competitively position CrowdStrike in the threat intelligence and security market.
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Serve as a threat intelligence subject matter expert who understands the market landscape, and buyer personas.
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Understand the CrowdStrike partner ecosystem and work alongside the CrowdStrike Partner Alliance and the Partner Product Marketing teams to assist with driving awareness, campaigns and co-marketing with our partners.
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Actively collaborate across marketing, product management, sales, channel partners and other stakeholders to execute and manage the go-to-market strategy for various threat intelligence offerings.
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Use your proficiency, cybersecurity expertise and understanding of buyer personas to create compelling and high-quality content and assets that help customers learn, understand and select CrowdStrike solutions.
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Continuously enable all aspects of sales through the development of core assets, training and content that communicate the value proposition and key points of differentiation of CrowdStrike’s threat intelligence capabilities.
What You'll Need:
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8+ years of security software product marketing experience
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Market/industry experience and strong understanding of threat intelligence and threat hunting
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Bachelor’s degree in an applicable field
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Impeccable written and communication skills
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Very strong presentation skills
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Ability to translate products features into simple, compelling messages and narratives that resonate with prospects, customers, partners and the CrowdStrike sales team
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Excellent people and management skills to interact with cross-functional teams, partners and other third parties
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Proven track record of execution on product launches, initiatives/programs
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Strong business acumen and technical background
Bonus Points:
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High-tech, start-up, rapid growth and/or publicly traded company experience.
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Love our business. CrowdStrike is a leader in cybersecurity. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.
#LI-REMOTE
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Benefits of Working at CrowdStrike:
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Remote-friendly and flexible work culture
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Market leader in compensation and equity awards
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Comprehensive physical and mental wellness programs
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Competitive vacation and holidays for recharge
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Paid parental and adoption leaves
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Professional development opportunities for all employees regardless of level or role
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Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections
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Vibrant office culture with world class amenities
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Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity and affirmative action employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
Find out more about your rights as an applicant.
CrowdStrike participates in the E-Verify program.
Notice of E-Verify Participation
Right to Work
CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.S. is $135,000 - $225,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location.
Expected Close Date of Job Posting is:11-27-2024
