Senior Manager, eCommerce and Digital Engagement

Position Title: Senior Manager, eCommerce and Digital Engagement
Position Type: Temporary - Full-Time
Position Location: Toronto HQ
Requisition ID: 30455
We know the importance that food plays in people's lives - and the power it has to bring people, families and communities together. That's why our purpose at McCain is to bring enjoyment to people's lives through great-tasting planet-friendly food.
Summary:
The McCain Canada Retail Marketing Team is looking for an experienced Digital Marketer with a passion for Grocery Ecommerce and demonstrated leadership capabilities.
Reporting to the Director, Marketing (Canada Retail), the Senior Manager, Digital Engagement & Ecommerce is tasked with driving McCain's digital agenda forward through a variety of responsibilities including:

• Accelerating the growth of McCain's Retail Ecommerce business across retailers and 3rd party platforms
• Providing oversight of product & brand content fueling McCain's online marketing ecosystem & contributing to McCain's overall brand image
• Developing and optimizing McCain's Consumer facing web properties enabling best in class digital experiences
• Showcasing McCain's digital expertise by delivering a test & learn agenda that supports innovation and education with internal and external stakeholders
• Supporting growth and development of direct report (Digital Content Specialist)

Accelerate Development of McCain's Retail Ecommerce business

• Work collaboratively with Sales, Marketing, Agency partners to drive Ecomm performance across McCain's 4 Retail Product Portfolios
• Plan & execute retail media campaigns (including sponsored search programs) in collaboration with media agency and Retailer media desks, meeting ROAS targets and media benchmarks
• Leads selection process for e-Commerce Vendors and Partners, defining the strategic approach to maximize partnerships and negotiate contracts
• Deliver Ecommerce Test & Learn initiatives against joint priorities to drive future growth & identify new areas for Ecommerce development
• Maintain Ecomm Dashboard, Business Scorecards & Consistent KPI tracking - Providing detailed insights of sales and media performance, enabling competitive comparisons and recommending data-driven actions (utilizing Nielsen & Retailer Sales data)

Optimize & maintain McCain's Consumer facing web properties

• Enable best in class digital experiences across our ecosystem of owned web platforms (McCain.ca, Tastiez.ca, etc.)
• Lead new website creation, and oversee the development of campaign landing pages, ongoing content changes in collaboration with develop/design agencies, and McCain's Digital Content Specialist
• Provide regular reporting to the business (leveraging GA4) to ensure engagement and traffic goals are being met.

Effectively Manage McCain's Digital Shelf across retailers and 3rd party platforms

• Supervise creation, adaptation and syndication of online brand & product content aligned to Ecommerce best practices
• Manage McCain's digital content agency & maintain processes to ensure all product content is accurate and meets retailer & platforms requirements
• Maintain Content Quality Scores across key retailers while elevating digital asset management practices
• Utilize Digital Shelf tracking tools (such as Profitero) to prepare reporting & analysis ensuring content performance and Share of Voice goals are met.

Provide Digital thought leadership to drive McCain's Digital Agenda forward

• Bring forward industry knowledge and ideas to shape McCain's digital future & champion organizational capability-building in Ecommerce cross-functionally through facilitation of training and education of Sales & Marketing teams
• Proactively monitor and identify external competitive activity, trends, market issues and opportunities.

KEY QUALIFICATION & EXPERIENCES:
• 7-10 years of experience in Marketing at a large organization, with at least 5 in Digital Marketing
• Proven understanding of Canadian CPG market; our customers and consumers
• Experience with Grocery E-commerce, Product Information Management systems and Retailer Media Buying
• Experience analyzing data/information with the ability to succinctly communicate recommendations to Sales & Marketing Leadership and influence using sound evidence
• Passion for Marketing creative with knowledge of digital content best practices
• Experience building relationships and managing external vendors and agency partners
• A self-starter with strong communication skills & demonstrated ability to work cross functionally
• Possesses a resourceful, creative, and hands-on approach with the ability to think strategically, and manage multiple projects in parallel
• Ability to utilize Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Undergraduate Degree in Business, Communications or Marketing
OTHER INFORMATION

• This role is a HYBRID position, 2-3 days per week job is performed onsite in a standard office environment, and remainder of time would be work from home.

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
The health and safety of McCain employees and their families has been our number one priority since the start of COVID-19 pandemic. With vaccination restrictions easing across the globe we do not currently require employees to be vaccinated, but we reserve the right to change this mandate in line with health guidance and regulations in each country.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: NA Potato
Department: Integrated E-Commerce and Digital
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : Ontario : Bolton || CA - Canada : Ontario : Borden || CA - Canada : Ontario : Brampton || CA - Canada : Ontario : Dedicated Mississauga || CA - Canada : Ontario : Etobicoke || CA - Canada : Ontario : Forest || CA - Canada : Ontario : Guelph || CA - Canada : Ontario : Kingston || CA - Canada : Ontario : Kitchener || CA - Canada : Ontario : Lansdowne || CA - Canada : Ontario : London || CA - Canada : Ontario : Maidstone || CA - Canada : Ontario : Markham || CA - Canada : Ontario : Mississauga || CA - Canada : Ontario : Ottawa || CA - Canada : Ontario : Thunder Bay || CA - Canada : Ontario : Waterloo || CA - Canada : Ontario : Windsor || CA - Canada : Ontario : Woodstock
Company: McCain Foods (Canada)