What you’ll do
- Manage end-to-end trafficking and execution of programmatic display and video campaigns across DSPs including DV360, Google Ads, and Amazon DSP
- Build and QA campaign setups: insertion orders, line items, creatives, audiences, brand safety, viewability, frequency caps, and conversion tracking (Floodlight/Pixels)
- Own daily campaign monitoring, ensuring accurate delivery, pacing, and performance against KPIs
- Identify and troubleshoot delivery, pacing, creative, or tracking issues, escalating when necessary and implementing fixes in a timely manner
- Execute in-flight optimizations (bid adjustments, budget reallocations, audience refinements, inventory/source optimization, frequency tuning) to improve performance
- Ensure proper tagging and tracking implementation, including floodlights, conversion pixels, and verification integrations (IAS, DoubleVerify, etc.)
- Partner with internal teams (Strategy, Analytics, Creative) and external vendors to ensure campaigns are launched on time and aligned to plan
- Maintain campaign documentation (media plans, trafficking sheets, naming conventions, blocking lists, creative matrices, QA checklists)
- Support reporting and insights generation, pulling data from DSPs and analytics platforms and highlighting key performance trends
- Contribute to testing roadmaps (audiences, inventory, creative, frequency strategies) and document learnings
- Ensure adherence to best practices in brand safety, data privacy, and platform governance
- Support billing reconciliation, discrepancy investigations, and media delivery validation
Who you are
- 2+ years of hands-on experience in programmatic or paid media execution (trafficking or campaign management)
- Working knowledge of DV360, Google Ads, and Amazon DSP (campaign setup, optimization levers, reporting)
- Strong understanding of programmatic fundamentals: RTB, audiences (1P/3P), deal types (PMP, PG), inventory types, and bidding strategies
- Solid grasp of digital KPIs and measurement (CTR, CPM, CPA, ROAS, viewability, reach/frequency, attribution)
- Experience with tracking and tagging (Floodlights, pixels, UTM parameters, conversion tracking)
- Familiarity with verification and brand safety tools (e.g., IAS, DoubleVerify, MOAT)
- Working knowledge of Google Analytics or similar analytics platforms
- Exposure to data management concepts (audience segmentation, lookalikes, 1P data activation)
- Strong attention to detail with a focus on QA, accuracy, and process rigor
- Ability to prioritize and manage multiple campaigns in a fast-paced environment
- Strong problem-solving and analytical skills with a proactive approach to optimization
- Effective communicator with cross-functional collaboration skills
- Proficiency in Excel/Google Sheets (pivot tables, basic formulas)
Nice to have
- Experience with other DSPs (StackAdapt, The Trade Desk, etc.)
- Familiarity with retail media and Amazon ecosystem (AMC, retail audiences, conversion signals)
- Basic understanding of attribution models and incrementality testing
- Experience working with creative formats (HTML5, video, native) and troubleshooting assets
- Campaigns launch accurately and on time with minimal QA issues
- Delivery and pacing are consistently on track, with quick resolution of issues
- Proactive optimizations lead to measurable performance improvements
- Clear, organized documentation and strong operational discipline
- Positive feedback from internal and external stakeholders on execution and communication
Our typical hiring range is between $44,000.00 and $73,000.00 CAD Annual. The target salary range is between $50,000.00 and $60,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
