Social Media Producer, CBC Gem (English Services)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Your role

The CBC Gem social team is looking for a creative and resourceful social producer to create original and innovative short-form video content for its social media channels, primarily TikTok. 

Working under the supervision of the senior producer, you will conceive, pitch, develop, edit, package and post social video content on a daily basis for the broad range of titles available to stream on CBC Gem, and the streaming service itself. You will work closely with the team, but also at times independently, to bring an aesthetic eye and creative sensibilities to short-form content for TikTok.

The ideal candidate will have an extensive background in social media, creative storytelling and video editing as well as a strong interest in television, film and pop culture, especially in Canada. Experience creating inventive, vibrant, and engaging content for TikTok is a must, as well as a history of meaningful engagement with audiences. Ability to communicate pitches and visual ideas and create consistently stellar work in a deadline driven environment is essential. You are a strong advocate for inclusion in your work and in the people you work with.

Main responsibilities:

• Pitching, creating, and distributing original social content and short-form video assets in support of the CBC Gem service and its programming, on existing and emerging social media platforms (with a heavy emphasis on TikTok);

• Monitoring TikTok and actively keeping up-to-date on social and digital trends, identifying real-time content and engagement opportunities;

• Quickly reacting to trending topics and content on social media;

• Engaging with and responding to the CBC Gem audience on TikTok;

• Immersing yourself in the CBC Gem content library;

• Maintaining an editorial calendar for social content;

• Reviewing content performance to make data-driven decisions;

• Working closely with the team to maintain a clear, authentic and vibrant voice; 

• Working closely with cross-functional teams across the corporation including, but not limited to, the Gem Programming Office, Merchandising, Marketing and Publicity, and Product.

Your profile: 

• University degree or equivalent with five years’ relevant experience, of which minimum three must involve direct social media experience demonstrating excellent content creation, editing, writing and proofreading skills, and a willingness to experiment;

• Minimum one year of direct experience creating TikTok content for brands or high-profile accounts;

• Active and highly skilled in the creation of social content using TikTok’s in-app features;

• Advanced video editing and content packaging skills, as well as high level of familiarity with editing vertical video and the Adobe suite of products (primarily Premiere Pro, After Effects and Photoshop);

• Excellent interpersonal and organizational skills, along with the ability to work under deadlines and with multiple priorities;

• Keen interest in and an ability to keep pace and adapt to the evolving trends and communities in social and digital media;

• Knowledge of accessibility best practices for social media content;

• Knowledge of and affinity for CBC, its programming and services, and understanding of the media industry;

• The ability to contribute to the diversity of perspectives on the team with ideas that will help connect with and grow new audiences;

• Strong knowledge and understanding of, and/or connection to, underrepresented communities across Canada.

Candidates may be subject to skills and knowledge testing.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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