Job Description:
ICUC is the global leader in Social Media solutions for over 20 years. To date, the ICUC team consists of over 350 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team?
Senior Content & Community Manager, Sports
This role is for someone who lives in sports communities.
You know the difference between a subreddit and a Discord server, not because someone explained it to you, but because you've been in both for years. You understand how sports fans talk, what they share, when they're loud, and when they go quiet. You've built or grown communities around things people care deeply about, and you know that authenticity in these spaces is everything.
At ICUC, we manage social and community presence for some of the world's largest brands. In this role, you'll own the day-to-day content and engagement operations for a high-profile sports client across Discord, Reddit, and Telegram. You won't be executing someone else's vision, you'll be the one closest to the audience, shaping how the brand shows up and sounds in spaces where credibility is earned, not assumed.
Responsibilities
Content Development
Day-to-day content publishing and community management across Discord, Reddit, and Telegram.
Platform-native copywriting that fits each channel's voice and community norms
Asset adaptation and quick-turn content production using Canva, Adobe Express, or similar
Resize and adapt static assets from Instagram and Reddit for use across community platforms, ensuring all assets meet brand standards, including approved fonts, color usage, logo placement, and safe zone guidelines.
Performance tracking and monthly insights with proactive trend and opportunity calls
Direct participation in client meetings as a platform and community expert
Escalation of emerging issues, risks, and opportunities before they become problem.
Reporting and Insights
Track and analyze content performance metrics and apply insights to inform future content decisions.
Deliver regular performance updates to internal stakeholders.
Identify and share at least one proactive engagement opportunity or trend recommendation per month.
Stakeholder and Team Collaboration
Participate in client-facing meetings and contribute recommendations and platform expertise.
Collaborate with creative teams on asset development and ensure all content is reviewed before publishing.
Stay current on platform updates, algorithm changes, and sports betting content trends; share knowledge with the broader team as needed.
Who You Are
5+ years in social media or community management, with real hands-on time on Discord, Reddit, and/or Telegram
A genuine sports fan. You follow all the major sports closely, you understand fan culture, and you know how sports communities operate online
Comfortable managing a high-volume, multi-platform content cadence without dropping quality
A strong writer who can shift from hype to informational to conversational without it sounding like three different people
Detail-oriented on brand standards and compliance, especially in regulated content environments
Experienced with tools like Sprinklr, Hootsuite, or Khoros
Self-directed and organized in a remote, async-first environment
You are comfortable using tools such as Canva, Adobe Express, CapCut, or similar for quick-turn content creation.
You are detail-oriented and brand-aware, with an understanding of visual guidelines and content best practices.
You are organized and able to manage multiple deliverables in a collaborative, fast-moving remote environment.
A portfolio or examples of past content creation work is considered an asset.
Additional Requirements:
Willingness to undergo a Criminal Record Check as part of the pre-employment screening process.
The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments.
Access to high-speed internet, with a minimum speed of 30 mb/s, to support work activities and online collaboration.
Adequate headset/mic and webcam, facilitating clear and effective communication in virtual meetings and presentations.
Fluency in English, with the ability to speak and write clearly and persuasively. Proficiency in additional languages is considered an asset, reflecting the global nature of the role.
Additional information:
Vacancy: Is this posting for the purposes of filling an existing vacancy? [Y/N]- Yes
The salary range for this position is $65K-$80K CAN. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Location:
TorontoBrand:
IcucTime Type:
Full timeContract Type:
Permanent
