Social Content Manager

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TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Strategic & Editorial Content (SEC) Group is TD Wealth's content centre of excellence, responsible for developing editorial, strategic and technical content that highlights the depth and breadth of TD Wealth expertise and showcases our thought leadership to TD clients and the world. The team is comprised of talented content professionals who bring together their editorial, production, creative and technical expertise to create industry-leading financial content across digital and broadcast streams. SEC properties include: MoneyTalk "Brought to you by TD," available at www.moneytalkgo.com and distributed across multiple TD ecosystems, MoneyTalk Live, streamed daily through TD WebBroker, and MoneyTalk on BNN Bloomberg, broadcast weekly on CTV properties, as well as live and original programming on multiple radio stations and various social channels each week.
We are seeking a seasoned Social Content Manager to oversee the development, delivery and continuous improvement of a multi-channel financial insight engine within TD Wealth. This role leads social strategy for MoneyTalk and select properties within TD Wealth. The successful candidate will blend expertise in editorial and content marketing to package and promote content aimed at helping clients grow and protect their wealth. As part of the Strategic and Editorial Content team, you will work with an industry-leading team of multidisciplinary storytellers, designers, and content producers to set and execute an always on 'social first' content strategy to help TD Wealth achieve its growth ambitions.
 

Job Responsibilities

• Own and operate a busy content calendar that includes daily deliveries on Instagram, LinkedIn, YouTube, as well as internal owned channels

• Work with a multi-skilled production team (designers, videographers, producers) to generate content that translates complex and sophisticated investing and personal finance insights for a wide audience

• Help teams develop content that showcases proprietary insights from TD Wealth thought leadership and platforms

• Work within a risk regulated environment to ensure content is appropriate, relevant and delivers actionable insights that support TD Wealth businesses.

• Own, communicate and manage social channel requirements (including accessibility and regulatory requirements in a risk-managed environment)

• Serve as a strategic point of content for internal lines of business, including Direct Investing and TD Asset Management, to help develop ready-to-publish content under tight time constraints both direct to consumer and as advisor support

• Feed reporting and analytics to help measure the impact of social content. Identify high value content opportunities and optimize to grow engagement

• Set social standards and manage direction for a team of content producers through the complete life cycle of content, from content identification and creation through review, translation and publishing

• Serve as subject matter lead for social content strategy, ensuring content aligns with TD Wealth marketing goals as well as industry trends, market forces and competitive landscape

• Support MoneyTalk roadmap development to design and build best-in-class content systems

Job Requirements

• 7+ years relevant experience in editorial or content marketing for social channels, setting and executing strategy

• Subject matter experience with personal finance, capital markets and investing content

• Experience operating in regulated or risk-managed environments

• Comfort working across multiple lines of business with various stakeholders

• Experience with online publishing tools and platforms (Hootsuite and/or Sprinklr, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Adobe Creative Suite, Canva)

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process 
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!

Language Requirement (Quebec only):