Social & Advocacy Growth Specialist

Context & Impact
This role connects social media, customer advocacy, and demand generation. As Social & Advocacy Growth Specialist, you will grow Lansweeper's presence on social channels and peer review platforms turning customer proof into real business impact.
Your work will help buyers trust Lansweeper, move faster through the funnel, and influence pipeline and revenue. You will work closely with Demand Generation, Growth Marketing, Product Marketing, Sales, and Customer Success teams to support go-to-market goals.
Your goal
To increase brand visibility, engagement, pipeline influence, and buyer trust, by turning social proof and peer reviews into measurable impact on conversion, across the funnel.

• Grow Social Media Presence: Increase brand visibility, engagement, and followers on LinkedIn, Meta, and Reddit, to boost Lansweeper's Social and AI brand presence.

• Maximize Review Platform Impact: Strengthen brand positioning on G2 and Gartner Peer Insights through strategic review acquisition, response management, and content amplification.

Challenge
The main challenges you will face are:

• Increase our social digital footprint
• Turning customer reviews and advocacy into consistent growth drivers.
• Building strong visibility and credibility on peer review platforms.
• Using social proof to support enterprise and high-intent buyers across the funnel.
• Showing clear impact of social and review efforts on pipeline and performance.

Key Responsibilities
Social Media & Advocacy Growth

• Develop and execute a funnel-focused social media strategy, aligned with brand awareness, demand gen campaigns and product launches.
• Amplify peer reviews, customer stories, and social proof across organic and paid social channels. (main channels: LinkedIn, Reddit, X, Meta, others)
• Build and scale customer advocacy programs on social (reviews, testimonials, UGC, quotes, case highlights).
• Proactive brand-led social initiatives (e.g. original video, social series): Collaborate with Content and Brand teams to turn peer validation into high-performing social assets.
• Identify opportunities to support ABM, enterprise, and high-intent audiences through social proof.
• Social-first creative leadership (trend research, formats, hooks, briefing and reviews)
• Hands-on execution, design literacy and speed: Design literacy and confidence using lightweight tools to guide creative direction and iteration.

Peer Review Platform Strategy

• Own the strategy and performance of peer review platforms (e.g. G2, Gartner Peer Insights, or similar).
• Drive review acquisition, quality, and velocity in alignment with GTM priorities per target segments.
• Optimize company profiles, messaging, categories, and CTAs to support conversion, AI search and pipeline influence.
• Track and report on the impact of peer reviews on pipeline, conversion rates, and buyer influence.
• Work with Customer Marketing, Sales, and Customer Success to activate customers and generate reviews.

Revenue, Insights & Optimization

• Work closely with campaign owners to integrate peer reviews and social proof into Paid campaigns, landing pages, email nurtures, ABM programs, sales enablement
• Support funnel performance by improving trust signals across key conversion points.
• Ensure messaging aligns with ICPs, buying stages, and enterprise decision-makers

Key Requirements
Hard skills

• 3+ years of experience in B2B SaaS marketing, social media, growth, demand generation, or customer advocacy.
• Bachelor's degree in communications, Marketing, Media, Social Sciences, or a related field.
• Hands-on experience managing peer review platforms and/or customer advocacy programs. (G2, Gartner, Ambassify)
• Proven experience growing social channels such as LinkedIn, Meta, and Reddit.
• Strong understanding of how social media and social proof support demand, pipeline, and revenue.
• Experience using analytics tools to measure performance and connect activities to results. (Hootsuite, Looker Studio)
• Interest or experience in AI search, engagement tactics, and influencer or community collaboration.

Soft skills

• Clear and persuasive communicator with strong storytelling and copywriting skills.
• Data-driven mindset with a focus on testing, learning, and improving performance.
• Comfortable working cross-functionally and owning projects end to end.
• Hands-on, proactive, and comfortable moving fast in a growth environment.
• Growth Mindset

Our Offer

• Competitive salary aligned with market benchmarks
• Benefits package adapted to local regulations
• Career growth and continuous learning opportunities
• Hybrid work model for employees near a Lansweeper office (min. 2 days / week onsite)
• Collaborative, global team environment across Europe and North America

Company Info
Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for complete visibility across IT, OT, and IoT assets - including software - across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency.
Trusted by over 20,000 customers - including CMA CGM, Rentokil, Fiskars, Nestlé, and Nvidia - Lansweeper serves enterprises, governments, financial institutions, nonprofit groups, and universities worldwide.
Our culture is built on four values:

• One Team - united across boundaries
• We Care - customers and people at the center
• We Grow - learning, sharing, improving
• We Deliver - focusing on what truly matters

Team Info
You will be part of our Global Marketing team reporting into our Growth Marketing Director.
Call to Action
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