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The SMS & Email Marketing Specialist will be focused on working with Emotive’s clients to optimize their SMS & Email experience in partnership with our Customer Success Managers. You will be responsible for helping with copy testing, flow & broadcast optimization, and deploying list growth strategies to increase SMS and Email signups.
Qualifications
- The ideal candidate has an entrepreneurial mindset and the passion to thrive in a growing business environment, including:
- A Bachelor’s Degree in marketing or other relevant field
- 3+ years of experience building and executing Email & SMS Marketing campaigns
- Experience with web-based marketing applications such as Klaviyo, Attentive, NetSuite, Salesforce etc
- Exceptional attention to detail and organizational skills
- Professional verbal and written communication skills
- Ability to multi-task and complete tasks thoroughly and accurately in a fast-paced environment
- Strong critical thinking and problem-solving skills
- Strong communicator of cross team project management initiatives
- History of understanding email analytics and transforming data into actionable knowledge
- Experience creating responsive email design and using Photoshop
- Able to learn quickly and adapt to changes as needed
Responsibilities
- The Retention Marketing Manager will be responsible for Email & SMS Marketing strategy & execution
- As Email and SMS Marketing Specialist, you will be in charge of growing our data base of Email & SMS subscribers, increasing engagement, conversion rate optimization, and project management for promotions and product launches
- You will set up differentiated tactics for Consumers and Professionals
- The successful candidate will be experienced in building strong marketing funnel from lead gen to conversion, and passionately monitor the email industry to adopt best practices and products
At Emotive, our vision is an internet that is more human. Since our launch in 2018, Emotive has become the product of choice for over 1,000 eCommerce companies to drive more sales and build more personal relationships with customers.
We’re extraordinarily proud of the company we’ve built. We’re a driven, passionate, responsible group that values personal and professional growth equally. We take care of ourselves, our families, our customers, and one another. We believe in sustainable and diverse approaches to work and life, because optimizing for the long-term is the best path to success.
Diversity & Inclusion at Emotive
Emotive is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
