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About Baselane
At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.
We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Thomvest, Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, and many FinTech leaders from PayPal, eBay, Google, and more.
About the Role
Reporting to the VP of Growth, the Account Executive will be Baselane’s first dedicated sales hire and the 10th member of our growth team. This is an exciting opportunity for a motivated professional to directly shape the sales processes, engage deeply with customers, and drive growth from day one. You will be responsible for driving marketing qualified leads (MQLs) to become activated Baselane users. This will significantly impact the business, and we envision an uncapped performance bonus to align our success with yours.
As the first sales hire, you will also be integral in shaping our systems and processes, advocating for customer needs and pain points, and building the playbook for success. If you’re energized by autonomy, thrive in entrepreneurial environments, and are motivated by directly influencing customer outcomes and company growth, this role is right for you.
Please note that this is a hybrid role that will require at least 2 days a week in our downtown Toronto office, a few blocks from Union Station.
What you will be doing
- Drive sales and conversions among Baselane's highest value prospects.
- Act as a trusted advisor to landlords and property investors, deeply understanding their operational needs, pain points, and growth goals.
- Help to optimize internal processes for tracking leads, managing the pipeline, and reporting key success metrics.
- Collect and translate customer feedback into actionable insights for product enhancements and service improvements.
- Help shape Baselane’s customer acquisition and expansion strategy, bringing innovative ideas and best practices to drive accelerated growth.
- Proactively identify and pursue cross-selling opportunities across Baselane’s products, including banking, rent collection, bookkeeping, tenant management, and premium SaaS offerings.
What we're looking for
- 2-5 years of successful experience in sales, customer success, account management, or a related client-facing role with a quota.
- Proven track record of effectively managing customer relationships, driving product adoption, and exceeding sales or retention targets.
- Excellent consultative selling skills, with the ability to clearly articulate Baselane’s value proposition to diverse stakeholders.
- Exceptional interpersonal and communication skills; comfortable working with senior stakeholders and external partners.
- Entrepreneurial spirit, driven, proactive, and excited to help shape the future of financial solutions for real estate investors.
- Highly organized, capable of independently managing multiple customer relationships and opportunities simultaneously.
- Strong analytical skills and comfort working with CRM tools (Salesforce, HubSpot, or similar) to manage leads, pipeline, and performance metrics.
- Bachelor's degree or equivalent professional experience required.
Bonus points
- Experience with financial technology, banking services, or real estate investment products.
- Prior experience in a high-growth startup or entrepreneurial environment.
- Familiarity with latest AI tools used to improve sales team performance
- Familiarity with landlords, property management companies, or real estate investors as customer segments.
Benefits & Perks
- Competitive compensation
- Equity - Ownership in what we are building!
- High-quality Medical, Vision, and Dental Insurance
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working hours and location
- Stipend to set up a home office for hybrid work
- Regular social events
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
