SEO Content Manager

About the Job: 

LaunchDarkly is seeking an experienced and creative SEO Content Manager with a track record of creating (and updating) content that drives traffic and conversions from organic search. You'll collaborate with stakeholders across the organization to use content and SEO to engage everyone from developers to product managers, engineering leaders, CTOs, and founders. You'll own the success of our SEO program, championing best practices and fostering enthusiasm for SEO at all levels.

Responsibilities:

• Develop new content and update existing content so it drives traffic from organic search and builds LaunchDarkly’s profile within the developer and engineering leadership communities, ultimately leading to more positive business outcomes.

• Build LaunchDarkly’s SEO content roadmap, and collaborate with stakeholders throughout the marketing organization to execute on the roadmap

• Work closely with the data to analyze, report and optimize SEO performance, making data-driven decisions to enhance the program

• Use SEO tools (e.g., SEMRush, Google Search Console, etc.) to monitor, analyze and optimize search performance

• Collaborate cross-functionally with the web team, Demand Generation team, Developer Relations, and other stakeholders to ensure SEO best practices are integrated into broader marketing strategies

• Evangelize SEO best practices across the organization, building enthusiasm around SEO

• Foster a culture of continuous improvement within the SEO program, regularly testing and refining strategies

• Publish or update several pieces of content a week

• Manage internal and freelance writer relationships to hit content cadence and growth goals

• Own the organic search traffic number and conversion goals from that traffic

Qualifications:

• 5+ years experience in B2B and/or developer content marketing, content strategy, and SEO

• Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders

• Strong analytical skills with the ability to work with data and make informed decisions

• Experience working cross-functionally within a marketing organization

• Excellent communication skills, with a passion for SEO and driving its success across an organization

• Results-oriented with a collaborative and proactive mindset

Pay:

Target pay range for a Level P3 in San Francisco/Bay Area: $114,000 - $134,000* 

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages

• Delivering targeted experiences by easily personalizing features to customer cohorts

• Maximizing the business impact of every feature through the ability to experiment and optimize

• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types

• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected].

Do you need a disability accommodation?

Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.