We believe conversations will become the #1 way to shop.
At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.
Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.
To win, we focus relentlessly on:
Quality: conversations that feel authentic and on-brand.
Experience: effortless shopping from chat to checkout.
Re-engagement: personal, 1-1 dialogue instead of noisy marketing.
The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood.
Join us to make Conversational Commerce real.
OverviewWe're hiring an SEO & AEO Strategist who thinks beyond editorial output and treats content as a system. In the age of AI, this role is about how content is structured, discovered, and surfaced — across both traditional search and AI-driven answer engines.
You'll design and scale machine-readable, high-performing content optimized for Google as well as AI platforms like ChatGPT and Perplexity. You should have a strong point of view on SEO, AEO, and emerging AI workflows, with hands-on experience in tools like AirOps and Profound.
What You'll OwnTurning content into a scalable, structured system instead of one-off assets
Ensuring content is indexable, retrievable, and quotable by AI systems
Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring)
Bridging collaboration between Demand Gen and GTM
(1) Answer Engine Optimization (AEO)
Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)
Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment
Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics
Structure content for featured snippets, knowledge panels, and AI summaries
Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity
Develop entity-based SEO and semantic search strategies
Implement and refine structured data (FAQ, HowTo, Product, etc.)
(2) Search Engine Optimization (SEO)
Own and execute on-page, off-page, and technical SEO strategies
Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.)
Operate programmatic SEO at scale across comparison and integration pages
Build internal linking automation and optimize site architecture
Partner with engineering on Core Web Vitals, indexing, and technical improvements
Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush
(3) Content Strategy
Partner with content and product marketing to build high-performing, intent-driven content
Build topic clusters and authority around key themes
Optimize existing content for both ranking and AI answer inclusion
Define guidelines for AI-friendly, citation-worthy content
(4) Analytics & Experimentation
Run experiments on content formats, schema, and AI visibility tactics
Report on the full KPI framework and surface actionable insights
Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline
3–6+ years in SEO, organic growth, or search marketing
Hands-on AirOps/Profound (or equivalent) experience
Able to walk through an SEO/AEO project end-to-end and its revenue impact
Strong technical SEO fundamentals: crawlability, indexing, schema, site performance
Experience optimizing for AI assistants and LLM-driven platforms
Familiarity with AI search ecosystems and zero-click search trends
Proficient in Ahrefs, SEMrush, Screaming Frog, GSC, GA4
Builder mentality — data-oriented, revenue-focused, and collaborative across content, product, and engineering
AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.
The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.
We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.
AI use in Recruiting at Gorgias
By submitting your application, you agree that Gorgias may collect and process your personal data for recruiting, workforce planning, and related purposes. For more information about how we process your data and your rights, please refer to our Applicant Privacy Policy.
Diversity & Inclusion at Gorgias
We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making.
If you need accommodations during the application or interview process, please contact us at [email protected].
Gorgias Toronto, Ontario, CAN Office
72 Fraser Ave, Suite 101, Toronto, Ontario, Canada, M6K1E9
