Senior Web Analytics and Reporting Specialist

Job Title: Senior Web Analytics and Reporting Specialist

Location: Mississauga, ON (HQ)

Employment Type: Full‑time

Work Model: Hybrid 

SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility. Thousands of companies around the world depend on us to secure, manage and support their mobile operations. SOTI’s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator — clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities.

This is a unique opportunity to join SOTI’s world-class Marketing team in a high-impact individual contributor role. As SOTI continues to grow globally, we are looking for a proactive, data-driven digital marketer who can help us reach, engage, and convert both prospective and existing customers through innovative and effective digital strategies.

You will play a key role in expanding our online marketing footprint, working closely with teams across CRM, social media, and marketing technology to drive measurable business results and generate high-quality leads globally.

We’re looking for someone who is analytical, numbers-focused, and highly hands-on—someone who is comfortable rolling up their sleeves and directly managing campaigns across major digital marketing platforms. If you have a strong track record of using digital marketing to drive growth, optimize performance, and improve conversion, this is an opportunity to make a meaningful impact as SOTI continues to scale.

• The People - Our people are our most important resource. From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasises personal growth, continuous innovation, and fun.

• The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

• The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies. 

• Implement, configure, and maintain web analytics tools including Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking 

• Collaborate with developers to ensure accurate tagging and data layer integrity 

• Monitor data quality and troubleshoot tracking issues to ensure accurate data collection 

• Manage analytics implementations across Umbraco/ GA4 and other similar web platforms 

• Stay current with analytics platform updates and best practices 

• Build and maintain real-time dashboards and automated reporting using Looker Studio and Salesforce reporting tools 

• Connect various data sources, including Google Analytics, Google Ads, Google Search Console, Meta Ads, and Salesforce to visualize marketing and sales performance 

• Create interactive, user-friendly dashboards that provide decision-ready insights 

• Develop recurring reports for executive stakeholders and operational teams 

• Design self-service reporting solutions for cross-functional teams 

• Analyze website, campaign, and funnel performance to identify trends, issues, and optimization opportunities 

• Perform funnel analysis and attribution modeling to understand customer journeys 

• Identify optimization opportunities and translate data into actionable recommendations 

• Support A/B testing and multivariate testing initiatives with measurement frameworks 

• Provide training and documentation on analytics tools and dashboards 

• Support CRO initiatives by creating measurement plans, defining success metrics, and reporting on results 

• 5-7 years of experience in web analytics, digital analytics, or reporting 

• Demonstrated experience building & deploying dashboards in at least two reporting tools 

• Experience integrating multiple data sources into unified reporting solutions 

• Experience with Salesforce Pardot analytics or similar marketing automation platform strongly preferred

• GA4 AND Google Tag Manager 

• Looker Studio or a similar dashboarding tool 

• Power BI or Tableau 

• Excel skills including pivot tables, VLOOKUP, and formulas 

• Web conversion tracking 

• Digital marketing performance reporting 

• Salesforce 

• Pardot 

• Google Ads reporting  

• Google Search Console  

• Paid social reporting, including Meta and LinkedIn  

• Data visualization and dashboard design  

• A/B testing and CRO reporting 

• Strong knowledge of conversion rate reporting, funnel analysis, and attribution  

• Basic understanding of web technologies (HTML, CSS, JavaScript basics) is an asset 

• Knowledge of digital marketing metrics and KPIs 

• Experience with event tracking and pixel-based tracking implementations 

• Umbraco Engage (marketing personalization and analytics) 

• Power BI or Tableau 

• Basic HTML, CSS, and JavaScript knowledge  

• Experience with data layer documentation  

• Experience building executive-level marketing performance reports 

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