Senior Video Content Creator – Marketing and Customer Experience

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our employees to maintain a healthy work-life balance and provide opportunities for career growth.

ABOUT US:

Are you ready to help elevate an iconic, beloved brand through top-notch visual storytelling?

Alberta Blue Cross is an impact-driven organization dedicated to inspiring courage for life’s meaningful moments. We’re here for Albertans through thick and thin.

For more than 75 years, we’ve been committed to the wellbeing of our communities. Today, we provide health coverage to more than 1.8 million Albertans and their businesses.

But we’re just getting started. We’re gearing up for big changes so we can meet tomorrow’s opportunities with curiosity, creativity and skill.

We don’t just value diversity—we see it as necessary for our success. We celebrate unique perspectives, backgrounds and experiences.

If you’re looking for a dynamic, caring and rewarding career, we’d love to meet you.

ABOUT YOU:

You’re an experienced craftsperson, able to take a project from vision, through preproduction, shooting, and post with organization and artfulness.

You’re a bit of a gear-head, with a deep interest in cameras, lenses, lighting and sound equipment.

You love working across formats, genres and media, comfortable creating cinematic documentary content and eye-popping social media reels.

You know that sound (and silence) are as important as visuals.

You love getting the raw materials in the shoot, finding the story in the edit, then delivering the goods with careful polish in post-production.

You have an eye and ability for photography and graphic design.

You’re a caring collaborator, adding your own expertise to a team of creators while taking the time to bring internal partners along on the journey toward creative excellence.

You’re excited to grow your already-impressive career with an organization that does good in the world.

You care about flexibility, growth and independence, but are also looking to expand your skillset and leave a legacy of transformative work. You’re curious, kind and know that we’re stronger together than apart.

You have a portfolio of attractive, emotional and strategic work.

ABOUT THE ROLE:

Reporting to the Design Team Manager, the Senior Video Content Creator helps us make memorable emotional connections with our audiences.

This role is a key member of our Brand and Creative team: a group of caring, fun and skilled makers who are endlessly generous with their time and energy.

This role is charged with leading our videography practice from pre-production through to post and is deeply involved at all stages of storytelling.

This role helps to set our broader organizational strategy for media capture, in alignment with our brand strategy.

The role requires some visual/graphic design skills.

This role ensures that Alberta Blue Cross’s brand toolkit comes to life through tactics that make emotional, relevant connections with our audiences.

This role involves travel to various locations around Alberta to capture our customers’ stories.

WHAT WILL YOU DO:

• Create compelling video narratives that bring our purpose to life.

• Lead our video storytelling practice.

• Create and implement an organizational media capture strategy.

• Take initiative in identifying and implementing process improvements.

• Protect and enhance Alberta Blue Cross’s brand by developing high-quality and impactful video content for a range of platforms, from social media to broadcast, ensuring each piece resonates appropriately with the audience.

• Work with Adobe Creative Cloud to manage projects from pre-production to final delivery, ensuring technical and creative excellence at every stage

• Collaborate closely with internal teams and partners to ensure alignment with the brand’s vision and objectives.

• Apply rigorous quality control measures to maintain the highest production value

• Ensure that all video content is aligned with our brand toolkit and reflects our core messaging

• Participate fully in work-in-progress reviews, offering and receiving constructive feedback in a professional and supportive manner

• Be available for travel within the province when required to capture our stories.

WHAT YOU WILL HAVE:

• Post-secondary training in film, video production, multimedia design or a related discipline

• Extensive experience in all phases of visual content production: pre-production, shooting (video and photography) and post-production.

• Scriptwriting/editing skills are an asset.

• Proficiency in graphic design with the ability to create impactful and visually appealing content

• Expertise in handling and maintaining video, photography and sound equipment

• Excellent sound production skills, with proficiency mic-ing, editing and mastering techniques

• Strong experience with Adobe Creative Cloud

• Experience with work-in-progress reviews, providing and receiving feedback in a productive and respectful manner

• Knowledge of relevant media and technology platforms, including social media formats and trends

• A strong professional network within Alberta with connections in creative, media or production communities

• Exceptional interpersonal skills along with excellent written and verbal communication skills

• Self-motivation and the ability to work both independently and collaboratively within a team

• Proven ability to deliver quality work on time, while managing multiple projects simultaneously

• Outstanding time management skills with the ability to prioritize effectively

• Strong relationship-building and communication skills

• Positive attitude and a professional, courteous manner especially under deadlines and under pressure

• Experience with animation or motion graphics and familiarity with project management tools would be assets.

• Targeted yearly compensation includes a competitive base salary plus incentive, based on predetermined targets.

• Hybrid working arrangement: you may work from home, come into the office when required (at least once per week) and sometimes travel to client meetings or events.

• A dedicated yearly budget for professional education and growth.

• Our downtown Edmonton office includes access to a world-class top-floor gym in our summit wellness centre.

• Flexible, impactful benefits—right from the source!

• The chance to make a positive difference in people’s lives.

This position will remain open until a suitable candidate is selected. 

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our employees by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer a competitive salary and benefits package and the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, please apply.