What You’ll Do:
Define and sharpen all external and internal messaging, translating multi-featured product capabilities into clear, compelling narratives for specific solutions and use cases.
Create core PMM assets yourself (web pages, sales/CS decks, battle cards) with consistent messaging across all GTM channels (Marketing, Sales-Enablement, Customer Success), adapting narratives for different audiences and phases of the user journey.
New Product Campaigns: Plan and execute end-to-end launches and product updates, coordinating cross-functionally to deliver positioning, messaging, and campaign assets.
Research turned into actionable insights: Conduct user research to uncover workflows and pain points, translating insights into actionable direction for the marketing, sales, success and product teams.
Support Product-Led Growth initiatives: that drive discovery, sales, onboarding, and cross-sell through in-product experiences and funnel optimization.
What You Bring:
5+ years of product marketing experience in B2SMB; Experience in the US QSR restaurant industry or delivery marketplaces - Must.
You've owned a core product area end-to-end: from ICP and positioning through to launches and field enablement.
You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality.
A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets.
Proven track record to craft clear, differentiated messaging that resonates to non-technical audiences.
Excellent written communication and strong editorial judgment, with a proven ability to craft clear, differentiated messaging that resonates with non-technical audiences, while actively pushing for specificity and alignment.
Data-driven approach: Comfortable conducting user interviews and synthesizing qualitative and quantitative insights into actionable marketing and product direction, using metrics and funnel analysis.
Comfortable working closely with product, R&D, growth, design, and marketing teams in a fast-moving environment.
Self-starter mindset: A proactive, independent contributor who thrives in fast-paced environments and can move quickly from strategy to execution.
AI-first mindset: comfortable using AI tools to automate and scale workflows, with a natural inclination toward AI-native approaches in day-to-day work.
Ambitious and competitive: you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
What We Offer:
- Strong & Competitive Compensation Package, Including Equity
- Company-Sponsored Insurance Package (Health, Dental, Vision, Mental Health)
- Paid Parental Leave
- Flexible Work Environment
- Responsible Paid Time Off Policy
Sauce is an equal opportunity workplace and an affirmative action employer. We welcome all qualified applicants regardless of race, color, ancestry, religion, sex (including pregnancy and related conditions), national origin, sexual orientation, age, marital status, disability (physical or mental), gender identity, gender expression, genetic information, veteran status, citizenship, immigration status, or any other classification, category or characteristic protected by applicable federal, state or local laws. We understand the importance of creating a more diverse and inclusive workplace and celebrate our employees for their differences.
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