Senior Product Marketing Manager, Square Ecosystem

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. .
The Role
For many Canadian businesses, Square is an essential part to running their business. Square is looking for a "full stack" Senior Product Marketing Manager, Ecosystem to oversee our portfolio of Money (financial services) and SaaS add-ons. You will work closely with product, industry relations and compliance, and the broader marketing teams (demand generation, lifecycle marketing) to build, launch, and drive adoption of Square's financial services and SaaS ecosystem. Overall, you will be responsible for the Ecosystem portfolio performance (revenue, gross profit)
You will be strategic, data-driven, scrappy, and results-oriented, with a background in analytics, growth, product management or product marketing. You will report into the Product Marketing Lead, Canada.
You Will:

• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers' needs
• Drive business analyses for Money and SaaS add-ons, and work closely with Product and Payments Industry Relations to prioritize product roadmaps.
• Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Oversee and drive Money and SaaS add-on performance. Develop and execute experiments, including launching tests, reporting, analyzing, and optimizing email and web campaigns.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
• Continuously measure, optimize, and scale product marketing initiatives

You Have:

• 8+ years in product or growth marketing, or a related role
• Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
• Demonstrated ability to learn new products (including the technical details) in a complex and high change environment
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior leadership
• Strong analytical skills, including the ability to structure and conduct analyses, draw meaningful conclusions, and develop actionable recommendations.
• Prior experience in FinTech or financial services (acquiring) is a plus

Block takes a market-based approach to pay, and pay may vary depending on your location. Canada locations are categorized into one of two zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A:
$125,900 - $188,900 CAD
Zone B:
$121,500 - $182,300 CAD
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.