Lead product marketing initiatives to drive growth for Smile's loyalty programs, focusing on lead generation, content creation, and strategic partnerships. Work closely with Product and Sales to enhance merchant engagement and optimize conversion rates.
At Smile, we don’t just build loyalty programs; we create growth engines for ecommerce merchants. With over 100,000 merchants worldwide, we’re already the largest loyalty program provider on the planet. But we’re just getting started.
Smile is looking for a Senior Product Marketing & Growth Lead to own lead generation for our core product. This is a senior individual contributor role reporting directly to the CEO. The mandate is simple: increase lead velocity and conversion by shipping content with clear messaging, running disciplined growth experiments, and creating merchant stories that compound growth across channels. This is not a strategy-only role. You will personally build and operate ads to landing page to demo loops, create merchant-facing content that actually gets used, and run nurture programs for leads to create deals for our sales team. You will collaborate closely with Product, Sales, and Success, but you are expected to move independently and ship. The role is remote-first and each year we have an annual company-wide offsite!
Our team is globally distributed but closely connected. Collaboration isn’t just a buzzword here; it’s our way of doing business. If you’re looking to be part of a culture where growth for customers, the company, and for you is the goal, you're in the right place. We know that Smile.io as a business is constantly evolving - the same is true of our people. We're here to support each other in our growth, so we talk openly about our career & personal goals.
Smile.io is a fully remote company looking to hire someone in Canada for this full-time, remote role. Core hours are Monday to Friday, 9am–5pm Eastern Time (plus or minus 2 hours).
🛠 What You’ll Do
- Build and operate repeatable ads to landing page to demo systems, with clear hypotheses, experimentation, and learnings
- Own landing page strategy and copy to support lead generation and conversion
- Personally create content, or multiply on-brand content that exists, without relying on a designer for day-to-day execution
- Create high-quality merchant success stories and practical thought leadership (case studies, video, webinars, educational content) that generate demand and can be reused across surfaces
- Distribute and repurpose content across multiple channels so your work compounds rather than ships once
- Build and operate nurture campaigns for lead lists, event attendees, and other known audiences, with clear goals tied to lead generation and conversion
- Partner with Product to translate what Smile does into clear, differentiated merchant-facing value, without long strategy resets
- Support Sales with narratives, decks, and proof points that reflect how merchants actually buy
- Experiment with new channels, including outbound email, when they clearly support lead generation
👋 What We’re Looking For
- Senior-level experience owning product marketing and growth initiatives at a startup or growth-stage company
- Proven ability to personally execute and create content, not just brief or delegate
- Demonstrated ability to produce usable copy, campaigns, and assets without heavy design dependency
- Strong judgment around messaging, positioning, and merchant psychology
- Experience running demand generation experiments and tying work to lead and conversion outcomes
- Comfort working directly with founders and incorporating feedback without slowing execution
- Familiarity with modern marketing tooling and AI-assisted workflows to move quickly
- Shopify ecosystem experience preferred, or a demonstrated ability to ramp into a new ICP quickly
🤝 You'll Enjoy Working With Us If You
- Are biased toward action and learn by shipping
- Take accountability for outcomes, not just activity
- Thrive in ambiguity without defaulting to heavy planning
- Are collaborative, while confidently owning decisions within your scope
- Enjoy building and operating lean, using the latest tools
- Have an opinionated eye for great design across ads, content, and copy
💰 Compensation & Benefits
- Base Salary $145,000 CAD - $160, 000 CAD
- Additional performance-based bonus tied to lead generation and conversion outcomes
- Equity included
- In addition, our generous total rewards package includes things like flexible vacation, a remote work allowance, and a monthly credit to use at any of the store 100,000+ stores that uses our software.
- Check out our careers page to learn more.
💛 Why Smile?
Smile is a remote-first company built on trust, ownership, and continuous improvement. We believe great work happens when people feel supported, challenged, and empowered to do their best work.
You can learn more about our culture, values, and benefits on our careers page.
Our Commitment to Candidates:
At Smile, we understand that finding a new role is challenging and that self-doubt or imposter syndrome can prevent you from applying to a role, don’t let it! You have a ton to offer and we want you to feel encouraged to apply, even if you don’t check all of the boxes. If you are passionate about eCommerce and helping merchants grow through loyalty and reward, connect with us.
At Smile, we rely on a range of backgrounds, experiences, and ideas. We value diversity, and we’re proud to be an inclusive, equal opportunity workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Smile welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
AI Disclaimer: At Smile, we’re strong advocates for using AI to help speed up iteration, increase productivity, and save our human brainpower for the really challenging problems. While we’re happy for AI to help you generate or tailor your resume, we’d ask that you please refrain from using AI to answer any of the questions on this application form, or to answer questions during the interview process itself.
Top Skills
Shopify
Smile.io Waterloo, Ontario, CAN Office
Waterloo, ON, Canada, N2T 2M9
Similar Jobs
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Business Resilience Manager will oversee Crisis Management programs, ensuring effective response and recovery from disruptions through strategic planning, training, and collaboration across teams.
Top Skills:
Collaboration ToolsCrisis Management Software Platforms
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Benefits Manager will lead the design and management of benefits programs in Canada and LATAM, ensuring compliance and competitiveness while communicating effectively with employees and stakeholders.
Top Skills:
Workday
Artificial Intelligence • Information Technology • Machine Learning • Natural Language Processing • Productivity • Software • Generative AI
The Senior Product Manager will drive product strategy, collaborate with teams, analyze user feedback, and own projects from ideation to launch.
Top Skills:
AICollaboration ToolsProduct Integrations
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
